Industry Leadership Exiss and Sooner Trailers are well-established manufacturers with a longstanding history since 1994 and 1956 respectively, offering premium aluminum trailers across North America and select international markets, indicating a stable customer base and strong brand recognition.

Dealer Network Both brands utilize a robust network of over 120 dealers in the U.S., Canada, and internationally, presenting opportunities for expanding dealer partnerships or enhancing existing dealer support to grow sales channels.

Product Innovation Specializing in aluminum horse, livestock, and living quarter trailers, there is potential to upsell or introduce accessories, maintenance services, or upgraded features tailored to high-end or specialized trailer needs.

Partnership Opportunities The recent partnership with Extreme Trail Horse Association highlights a strategic focus on industry collaborations, which could be leveraged to introduce co-branded products or sponsorships to increase brand visibility and sales.

Market Position With revenues estimated between $25 million and $50 million and competitors like Featherlite and Sundowner, there are opportunities to differentiate through targeted marketing, product customization, or expansion into niche markets to capture more market share.