Strong Industry Presence Exiss and Sooner Trailers have established a solid presence in the livestock and horse trailer market with over 120 dealers each across the US, Canada, and international locations, indicating extensive distribution channels and potential for expanding dealer partnerships.

Ongoing Market Growth With combined revenues estimated between 25 to 50 million dollars and a focus on aluminum trailers, there is a strong market demand for durable, lightweight, and value-rich trailers, presenting opportunities to upsell or introduce premium product lines.

Partnership Opportunities Recent collaboration with the Extreme Trail Horse Association suggests potential for strategic alliances and sponsorships within the equine and livestock communities to boost brand visibility and customer engagement.

Product Innovation The use of advanced technologies like C3.js, Bootstrap, and ASP.NET in their online platforms indicates a focus on modernized, user-friendly sales channels, which can be leveraged to enhance digital marketing and direct sales strategies.

Competitive Positioning While competitors like Featherlite and Sundowner have similar revenue and larger employee bases, Exiss/Sooner’s emphasis on aluminum trailers and broad dealer network offers a unique selling proposition ideal for targeting niche segments within the trailer market.