Innovation Leadership Exmark Manufacturing is actively launching innovative products such as redesigned zero-turn mowers, new tire systems, and autonomous mowers, demonstrating a strong focus on technological advancements that can open up new sales channels and customer segments.

Market Expansion Recent product launches and the creation of dedicated platforms like the Backyard Life website highlight opportunities to target both commercial landscapers and homeowners, broadening potential market reach and increasing overall sales prospects.

Customer Engagement The launch of digital resources like Lawn Mower Maintenance Checklists and the Backyard Smart video series positions Exmark as a customer-centric brand, facilitating upselling opportunities related to product care, accessories, and service packages.

Strategic Industry Presence Participation in major trade shows such as the Equip Exposition, along with showcasing new models, emphasizes Exmark’s engagement with industry trends and dealers, which can be leveraged to strengthen distributor relationships and explore new retail partnerships.

Financial Potential With a revenue range of $100M to $250M and a focus on innovative, high-quality turf care equipment, Exmark presents a substantial opportunity for targeted sales efforts aimed at premium commercial and residential markets requiring advanced mowing solutions.