Economic Impact Focus Target partnerships with hotels, venues, and local services to convert regional sporting events into measurable economic impact—driving room nights, food and beverage sales, and local tax revenue for Columbia SC.

Partnership Driven Growth Develop formal sponsorship and alliance programs with local sports organizations, leagues, and facilities to collaborate on events and attract new tournaments, expanding the calendar while leveraging a lean team.

Digital Marketing Advantage Leverage the current tech stack (Drupal, GTM, Mailgun, Varnish, YouTube) to offer data driven marketing packages to events and sponsors, including digital advertising, email campaigns, and performance metrics.

Lean Team Opportunity With a small staff there is agility to pilot rapid partner onboarding and turnkey event support; explore outsourced program management or tiered service offerings to scale operations.

Hotel Partnerships Align with hotels and hospitality providers to create bundled bid packages and preferential rates for events, maximizing room nights and F&B revenue for the region.