Leadership Transition With the retirement of longtime President and CEO Doug Small in June 2026 after a 45-year career, there is an opportunity to engage the organization around leadership continuity planning, rebranding initiatives, and refreshed strategic partnerships to maintain momentum in destination marketing.

Digital Transformation GRR has a history of evolving its online presence through partnerships (Granicus Destinations) to meet traveler behavior and workflow needs. This suggests opportunities to cross-sell enhanced digital marketing services, AI-driven accessibility tools, and integrated tourism tech solutions.

Accessibility Focus Recent launches of an AI travel tool for accessibility and a partnership with Wheel the World indicate a strong emphasis on inclusive travel. This opens sales paths for accessibility consulting, media packages highlighting accessible experiences, and tools for data-driven accessibility analytics.

Grant Program The Discover Tourism Grant Program targets public space transformation to boost resident quality of life and visitor appeal. This provides opportunities to offer design, promotional grants management, stakeholder engagement platforms, and project analytics to support grant initiatives.

Awards & Collaboration Awards for innovative tourism collaboration (Cider Week GR) demonstrate a track record of cross-organizational partnerships. Leverage this to propose collaborative marketing campaigns, co-funded events, and multi-entity sponsorship ecosystems with local businesses and cultural partners.