Strong Regional Presence Experience Grand Rapids has established itself as a key destination marketing organization in Michigan, with a focus on promoting local attractions, craft beer, arts, and outdoor recreation, providing multiple avenues to partner for regional tourism campaigns.

Innovative Promotion Tools The organization has developed unique marketing initiatives like the Beer City Brewsaders Passport app and Flights of Flavor promotion, offering opportunities for partnerships in digital engagement, food and drink experiences, and data-driven marketing efforts.

Recognition and Credibility Recent accolades such as being named the Best Beer City in the country and a City of the Arts enhance the destination’s appeal, opening potential cross-promotional opportunities with local venues, cultural institutions, and lifestyle brands.

Growing Team and Leadership The hiring of key personnel such as a Convention Services Manager and Vice President of Engagement indicates an expanding focus on event hosting and community engagement, creating avenues for event management services, sponsorships, and stakeholder collaborations.

Financial Capacity With a revenue range of $50M to $100M, Experience Grand Rapids has substantial financial resources to invest in new marketing initiatives, technology partnerships, and experiential offerings that can be leveraged by business development professionals to create tailored proposals.