ERP Connectivity Delivers real time ERP data access for B2B eCommerce, with a strong SAP Business One integration; a strong target for SAP ecosystem partners and ERP integrators to co-sell.

Wholesale Focus Targets wholesalers and exporters with large product catalogs and complex pricing; pitches WebShop as a cloud, ready-to-use solution providing real time pricing and stock visibility tied to the ERP.

Mobile Enablement SalesRep App enables the mobile sales force to access catalog and account data and place orders from tablets; offers opportunities to upsell mobile order capture and add merchandising or stocktaking apps to expand usage.

Partnership Potential Past collaborations with SAP and Seidor UK show a clear path to expand via ERP and systems integrators; identify potential channel partners to accelerate penetration in SAP and SMB markets.

Cost Advantage Position as a cost effective alternative to expensive ERP integrations, offering cloud-based eCommerce with real time ERP connectivity at a fraction of typical costly implementations.