Growing Market Presence With a revenue range of one to ten million dollars and over a decade of industry experience, Expressions Vinyl demonstrates a stable and expanding presence in the consumer goods rental and craft vinyl niche, indicating potential for increased market penetration and sales.

E-commerce Focus As an online-based company utilizing platforms like Google Analytics, Google Cloud, and Facebook Pixel, Expressions Vinyl heavily relies on digital marketing and e-commerce channels, presenting opportunities for targeted digital marketing partnerships and upselling complementary products.

New Product Launches The launch of Siser Stretch colors in 2020 reflects a proactive approach to product innovation, suggesting opportunities to introduce new color lines, accessories, or related craft supplies to existing and new customers.

Industry Engagement Being a leader in the craft vinyl community since 2009 indicates a loyal customer base and brand recognition, creating avenues for collaborations, branded content, and exclusive product bundles to capture additional market segments.

Niche Specialization Focusing on the craft vinyl market allows potential for tailored marketing campaigns targeting hobbyists, small business creators, and educational institutions that utilize vinyl for personal and commercial projects.