Acquisition of Extended Stay America The recent acquisition of Extended Stay America by Blackstone and Starwood Capital Group presents an opportunity to target company employees for spend management solutions as they may experience changes in financial policies and processes.

Pet-Friendly Hotel Trend The growing trend of pet-friendly accommodations in the hospitality industry, exemplified by Hilton Extended Stay's initiative, opens up a sales avenue to pitch expense management solutions to hotels adapting to new guest preferences.

Travel Industry Uncertainty Amidst uncertainty in the travel industry due to factors like Covid-19 variants, travel stocks facing challenges provide an opportunity to offer financial planning tools to companies looking to navigate volatile market conditions more effectively.

Special Dividends Payment Companies like Extended Stay America paying special dividends present an opportunity to explore partnerships for financial services that assist in optimizing cash flow and investments for businesses looking to enhance shareholder value.

Tech Integration in Financial Services Given Extend's tech stack that includes Amazon Web Services and Mastercard, leveraging technology integration capabilities can be positioned as a value proposition when targeting companies seeking innovative payment and expense management solutions.