Industry Acquisition Impact The recent acquisition of Extended Stay America by Blackstone and Starwood Capital presents an opportunity to target customers in the extended stay hotel industry who might be looking for new financial services solutions post-acquisition.

Tech Stack Alignment Aligning Extend's tech stack, including Amazon Web Services and JavaScript, with potential clients using similar technologies can leverage common ground and streamline integration processes, making Extend an attractive solution for tech-savvy companies.

Revenue Scaling Potential With Extend's revenue falling in the $10M - $50M range, there is room for growth and potential sales opportunities by targeting companies with similar revenue sizes that might benefit from a spend management platform to optimize their financial processes.

Pet-Friendly Hotel Trend Monitoring the growing trend of pet-friendly travel, highlighted by Hilton making all extended stay brands pet-friendly by 2022, can provide insights for Extend to target hotels and accommodation providers accommodating this niche market segment with tailored financial services.

Financial Breather Post-Covid In the wake of travel and leisure stocks facing challenges due to Covid-19, companies in these sectors might be seeking innovative financial solutions to navigate the recovery phase, offering Extend an opportunity to provide financial stability tools to support their business revival.