Regional expansion Potential upsell opportunities with adjacent markets in Wisconsin and nearby states where Exterior Renovations already serves the Madison area, leveraging their 75 years of renovation expertise to win bigger, higher-margin exterior remodeling projects.

Brand credibility Leverage their locally owned, full-service positioning and established track record since 2009 to target homeowners and commercial clients seeking trusted roofing, siding, windows, and doors installations with design and project management included.

Digital potential Current tech stack includes Google Ads, Facebook Pixel, and Cloudflare; there is opportunity to optimize paid search and social campaigns around exterior renovations projects, seasonal home improvement cycles, and contractor referrals to capture high-intent leads.

Mid-market focus Revenue range and employee size suggest targeting mid-market homeowners and light commercial clients with bundled exterior remodeling offerings, enabling larger project scopes and repeat business over years.

Partnership avenues Consider collaborations with homebuilders, property management firms, and local real estate developers to source remodel and new build roofing, siding, windows, and doors projects, expanding reach beyond individual homeowners.