Acquisition Opportunity Potential cross-sell or integration strategy with Pague Menos following the 2021 acquisition, exploring reseller partnerships, shared loyalty programs, or complementary product assortments to expand market reach.

Growth Potential Leveraging Extrafarma’s extensive store network and Be Better private label presence to propose regional supplier partnerships, private label expansions, and co-branded health and wellness campaigns in up to 10 states.

Digital Enablement Capitalize on the existing tech stack (PWA, Google Tag Manager, analytics tools) to offer enhanced digital marketing services, loyalty analytics, and targeted promotions to boost foot traffic and online-to-offline conversions.

Revenue Scale With mid-market revenue range and large employee base, present opportunities for enterprise-grade procurement programs, regional distribution optimization, and cost-saving IT or marketing platform bundles.

Market Position Position as a leader in affordable health access in the North and Northeast regions by proposing expansion-focused solutions, store-level merchandising optimization, and localized campaigns aligned with Be Better branding.