Ambitious Market Position Extremis operates within the outdoor furniture and design services industry, focusing on creating highly functional and aesthetically appealing products that emphasize quality and timeless design, appealing to clients seeking premium lifestyle solutions.

Growing Footprint The company has recently expanded its physical presence by launching a new showroom, indicating increased marketing efforts and a strategy to attract more high-end clients and retail partnerships.

Strategic Partnerships Extremis' collaboration with Steelcase and inclusion in collections like West Elm Work suggest opportunities to tap into commercial and retail markets, expanding sales channels beyond direct-to-consumer.

Sustainable Design Focus Though not explicitly stated, their emphasis on useful, durable, and well-considered products aligns with the growing demand for sustainable, long-lasting outdoor furniture, creating potential for eco-conscious market segments.

Mid-Size Capacity With a team of 51-200 employees and revenue in the $1M to $10M range, Extremis is positioned as a nimble yet scalable player, capable of expanding production and customization options to meet increasing demand from both residential and commercial clients.