Boutique outdoor Target Extremis' premium outdoor furniture as a lifestyle brand that emphasizes togetherness and functional design. Position proposals around high-end, experiential spaces for hotels, hospitality venues, and corporate campuses seeking durable, aesthetically refined outdoor environments.

Global partnerships Leverage past collaboration with Steelcase and presence in Belgian market to propose scaled partnerships or co-branding with established furniture ecosystems, targeting commercial interiors, office spaces, and design-forward retailers.

Showroom leverage Capitalize on their showroom expansion by offering showroom-in-a-box concepts, pop-up installations, or regional partnerships to accelerate product trials with architects, designers, and procurement teams.

Digital footprint Enhance lead generation by integrating e-commerce enablement and CRM-driven campaigns using their existing tech stack (Microsoft Dynamics, Power Automate) to nurture inquiries from design firms, landscape architects, and hospitality developers.

Financial fit Position End-market pricing and tiered distribution to fit mid-to-upper segment buyers; pursue mid-market and premium hospitality, lifestyle retail, and corporate campus opportunities where durable, design-forward outdoor solutions address long-term ROI and brand impact.