Global shopper eye tracking Eye Faster positions itself as a global leader in shopper eye tracking research with a focus on real-world behavior, offering in-store ethnography and large-scale video analysis. Sales opportunity: highlight potential for multinational retailers and brands seeking standardized, cross-market shopper insights to optimize shelf presence and planograms.

Data integration leverage The company combines attention data with behavioral, survey, interview, receipt, and neuroscience data to deliver multidimensional insights. Sales opportunity: propose bundled offerings that integrate multiple data sources for deeper causality and more actionable retail strategy guidance.

Retail strategy impact Outputs include heat maps, shelf layout optimization, in-store traffic flow, and signage recommendations directly informing retail execution. Sales opportunity: target brands undergoing store remodels, category resets, or omnichannel initiatives needing evidence-based merchandising solutions.

Tech stack accessibility Utilizes accessible technology stack (AWS, WordPress, analytics and media platforms) suggesting scalable, cost-efficient research deliverables. Sales opportunity: offer modular, gradual research engagements or hosted dashboards to fit budgets of smaller teams or mid-market clients.

Growth and buyer fit Small team size with <$1M revenue indicates potential for high-value, repeatable engagements with large brands or agencies seeking specialized shopper insights at a favorable ROI. Sales opportunity: pursue partnerships with marketing agencies and mid-to-large retailers seeking dedicated shopper research partners with proven methodologies.