In-store Eye Tracking Eye Faster as a global leader in shopper eye tracking presents a strong opportunity to upsell brands seeking deeper shelf and planogram optimization, especially for retailers aiming to improve in-store layout, signage, and traffic flow using real-world data.

Small Team Advantage With a lean team of 2-10 employees, Eye Faster can position itself as a nimble, cost-effective partner for pilot programs or niche projects, while offering scalable services through partnerships to handle larger, multi-market studies.

Broad Data Integration The ability to combine eye tracking with survey, interviews, receipt data, and neuroscience insights creates a compelling value proposition for clients seeking holistic shopper insights to inform omnichannel strategies and merchandising decisions.

Recent Growth Signals Despite a revenue under one million, Eye Faster’s long-standing market presence since 2008 and marquee client base suggests opportunities to tier pricing, expand services to mid-market brands, and offer recurring research programs to stabilize revenue.

Tech Stack Leverage Utilizing widely adopted platforms (AWS, WordPress, YouTube, Google AdSense) enables scalable digital marketing and data handling, suggesting a path to generate qualified leads through content marketing, case studies, and client testimonial campaigns.