Insights

Market Gap Despite a recent bankruptcy, EYTYS maintains a strong brand presence and niche in bold, contemporary footwear, presenting an opportunity to reconnect with the brand through targeted marketing and product revitalization efforts tailored to their core demographic.

Fashion Collaborations EYTYS has partnered with high-profile designers and brands such as Sevali and Madden Analytics, indicating a receptive audience for innovative, upcycled, and collaboration-driven collections that appeal to eco-conscious and trendsetting consumers.

Digital Engagement The company's use of advanced ad platforms and digital tech suggests a strategic focus on online sales channels, providing an opportunity to enhance digital marketing campaigns and leverage e-commerce opportunities to drive growth.

Market Expansion Recent store closures in London and the bankruptcy proceedings highlight internal challenges, but also open potential for entering new markets or online segments with tailored branding and product offerings that resonate with the millennial and Gen-Z markets.

Emerging Trends EYTYS's focus on chunky sneakers and skate culture aligns with current market trends, creating potential sales channels through niche streetwear collaborations and targeted marketing campaigns aimed at youth-oriented fashion consumers.

EYTYS Tech Stack

EYTYS uses 8 technology products and services including Trident AB, Microsoft Advertising, Bing Ads, and more. Explore EYTYS's tech stack below.

  • Trident AB
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • Backbone.js
    Javascript Frameworks
  • Apple Pay
    Payment Processing
  • Mastercard
    Payment Processing
  • X-XSS-Protection
    Security
  • Budbee
    Transportation And Fleet Management

EYTYS's Email Address Formats

EYTYS uses at least 1 format(s):
EYTYS Email FormatsExamplePercentage
First.Last@eytys.comJohn.Doe@eytys.com
64%
First@eytys.comJohn@eytys.com
31%
First.Middle@eytys.comJohn.Michael@eytys.com
3%
First.MiddleLast@eytys.comJohn.MichaelDoe@eytys.com
2%

Frequently Asked Questions

What is EYTYS's official website and social media links?

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EYTYS's official website is eytys.com and has social profiles on LinkedIn.

What is EYTYS's NAICS code?

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EYTYS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does EYTYS have currently?

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As of December 2025, EYTYS has approximately 14 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: J. H.Coo & Cfo: I. R.Co-Founder & Creative Director: M. S.. Explore EYTYS's employee directory with LeadIQ.

What industry does EYTYS belong to?

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EYTYS operates in the Retail Apparel and Fashion industry.

What technology does EYTYS use?

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EYTYS's tech stack includes Trident ABMicrosoft AdvertisingBing AdsBackbone.jsApple PayMastercardX-XSS-ProtectionBudbee.

What is EYTYS's email format?

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EYTYS's email format typically follows the pattern of First.Last@eytys.com. Find more EYTYS email formats with LeadIQ.

When was EYTYS founded?

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EYTYS was founded in 2013.

EYTYS

Retail Apparel and FashionStockholm, Sweden11-50 Employees

EYTYS (pronounced "Eighties") is an independent footwear brand founded in 2013 in Stockholm, Sweden. What began as a vision to create sneakers with bold proportions, has since evolved into a full collection of sneakers, boots, and sartorial footwear for men and women.

At EYTYS, we believe in refining and elevating classics to fit a contemporary context. Our collections combine bold design with traditional quality and craftsmanship.

Our office is located in central Stockholm, where we work in a fast-paced and creative environment. The culture at EYTYS is vivid and democratic, driven by initiative and innovation. We value curiosity, collaboration, and the courage to challenge the status-quo.

Joining EYTYS means becoming part of a team where ideas move quickly, creativity is celebrated, and personal growth is encouraged.

Section iconCompany Overview

Website
eytys.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    EYTYS's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    EYTYS's revenue is estimated to be in the range of $1M$10M

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