Insights

Market Expansion EZRED's recent acquisition by Wilmar LLC positions it for accelerated growth through expanded distribution channels and increased product offerings in the automotive aftermarket sector.

Product Innovation The company's focus on designing and manufacturing innovative lighting and tool organization solutions aligns with evolving customer demands for advanced, durable automotive tools.

Strategic Resources Leveraging Wilmar's global sourcing and logistics capabilities presents an opportunity to optimize supply chain efficiencies and reduce lead times for key product ranges.

Competitive Positioning With a revenue range of up to $25 million and a dedicated focus on the automotive sector, EZRED is well-positioned to target mid-sized professional and consumer segments seeking quality automotive tools.

Digital Engagement EZRED’s utilization of modern technology including AWS and SEO tools suggests potential for expanding digital marketing efforts to reach a broader customer base and increase online sales.

Similar companies to EZRED, a division of Wilmar LLC.

EZRED, a division of Wilmar LLC. Tech Stack

EZRED, a division of Wilmar LLC. uses 8 technology products and services including Fusion Ads, Amazon Web Services, Fastly, and more. Explore EZRED, a division of Wilmar LLC.'s tech stack below.

Fusion Ads
Advertising
Amazon Web Services
Cloud Hosting
Fastly
Content Delivery Network
Lightbox
Javascript Libraries
Modernizr
Javascript Libraries
SWFObject
Miscellaneous
Yoast SEO
Search Engines
FitVids.js
Web Tools And Plugins

Media & News

Wilmar LLC acquired EZRED Tools on Aug 14th '25.
EZRED, a leading designer and engineer of lighting, tool organization, and hand tools for the automotive aftermarket, has been acquired by Wilmar, a portfolio company of Rainier Partners.
Aug 14, 2025 | www.citybiz.co

EZRED, a division of Wilmar LLC.'s Email Address Formats

EZRED, a division of Wilmar LLC. uses at least 1 format(s):

EZRED, a division of Wilmar LLC. Email Formats	Example	Percentage
FirstLast@ezred.com	JohnDoe@ezred.com	57%
FirstL@ezred.com	JohnD@ezred.com	24%
Last@ezred.com	Doe@ezred.com	14%
FiLast@ezred.com	JoDoe@ezred.com	5%

Frequently Asked Questions

Where is EZRED, a division of Wilmar LLC.'s headquarters located?

EZRED, a division of Wilmar LLC.'s main headquarters is located at 8 Leonard Way, Deposit, NY 13754, US. The company has employees across 2 continents, including North AmericaEurope.

What is EZRED, a division of Wilmar LLC.'s official website and social media links?

EZRED, a division of Wilmar LLC.'s official website is ezred.com and has social profiles on LinkedIn.

What is EZRED, a division of Wilmar LLC.'s SIC code NAICS code?

EZRED, a division of Wilmar LLC.'s SIC code is 3829 - Measuring and Controlling Devices, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does EZRED, a division of Wilmar LLC. have currently?

As of October 2025, EZRED, a division of Wilmar LLC. has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Vice President | Sales And Marketing: F. C.President/Ceo: B. C.Head Of Design: C. M.. Explore EZRED, a division of Wilmar LLC.'s employee directory with LeadIQ.

What industry does EZRED, a division of Wilmar LLC. belong to?

EZRED, a division of Wilmar LLC. operates in the Manufacturing industry.

What technology does EZRED, a division of Wilmar LLC. use?

EZRED, a division of Wilmar LLC.'s tech stack includes Fusion AdsAmazon Web ServicesFastlyLightboxModernizrSWFObjectYoast SEOFitVids.js.

What is EZRED, a division of Wilmar LLC.'s email format?

EZRED, a division of Wilmar LLC.'s email format typically follows the pattern of FirstLast@ezred.com. Find more EZRED, a division of Wilmar LLC. email formats with LeadIQ.

When was EZRED, a division of Wilmar LLC. founded?

EZRED, a division of Wilmar LLC. was founded in 1966.

EZRED, a division of Wilmar LLC.

Q: What technology does EZRED, a division of Wilmar LLC. use?

EZRED, a division of Wilmar LLC.'s tech stack includes reCAPTCHA, jQuery Migrate, Cloudflare Bot Management, Open Graph, Twemoji.

ManufacturingUnited States51-200 Employees

EZRED, a division of Wilmar LLC, designs, manufactures, and distributes premium lighting, tool organization, and hand tools for both professional and consumer automotive markets worldwide.

As part of the Wilmar platform — known for its scale, global sourcing capabilities, and logistics expertise — EZRED continues to expand its portfolio of innovative products while delivering unmatched innovation, value, and service to customers across the automotive aftermarket.

Company Overview

Headquarters: 8 Leonard Way, Deposit, NY 13754, US
Website: ezred.com
SIC Code: 3829 - Measuring and Controlling Devices, Not Elsewhere Classified
NAICS Code: 31-33 - Manufacturing
Founded: 1966
Employees: 51-200