F10 Hospitality
HospitalityCalifornia, United States11-50 Employees
F10 Hospitality is a hospitality group based in Palm Springs, California, led by Tara Lazar, a local chef, restaurateur, and hotelier. The organization operates a portfolio of venues that blend dining with experiential concepts, drawing on themes such as people, food, drink, art, music, design, and travel. In Palm Springs, its properties include Cheeky's, Birba, Alcazar, Mr Lyons, and Seymour, while two venues—High/Low and High Pie—operate in Oceanside, with a forthcoming Birba location planned for Cabazon. With a relatively small team, F10 Hospitality operates across these California markets as a regional player in the hospitality industry. The company serves guests seeking distinctive dining and social experiences, reflecting a focus on art, design, and travel as guiding influences.
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