Insights

Hospitality Group F10 Hospitality operates multiple venues in Palm Springs and Southern California, indicating a potential for cross-sell services across their restaurant and hotel portfolio as well as expansion support for new openings.

Growth Opportunities Recent and upcoming openings such as Birba Cabazon suggest an ongoing expansion strategy, creating opportunities for marketing, digital presence enhancement, and revenue optimization services.

Tech Stack Fit Current technologies include Snowplow, Cloudflare, and a Rails stack, signaling openness to data analytics, web performance, and modernization projects that a marketing analytics or development firm could address.

Revenue Signals With annual revenue in the mid six-figure to low seven-figure range, F10 Hospitality is a mid-market operator likely seeking scalable marketing, SEO, and performance campaigns to drive guest acquisition and venue profitability.

Leadership Edge Led by Tara Lazar, the group’s leadership presents a clear single-point-of-contact for strategic partnerships, enabling tailored enterprise-grade proposals for hospitality branding, events, and curated guest experiences.

F10 Hospitality Tech Stack

F10 Hospitality uses 8 technology products and services including Snowplow, Cloudflare Web Optimizations, Microsoft Outlook, and more. Explore F10 Hospitality's tech stack below.

  • Snowplow
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • Microsoft Outlook
    Email
  • Microsoft Office
    Office Suites
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • Material UI
    UI Frameworks
  • Ruby on Rails
    Web Frameworks

F10 Hospitality's Email Address Formats

F10 Hospitality uses at least 2 format(s):
F10 Hospitality Email FormatsExamplePercentage
First@f10creative.comJohn@f10creative.com
100%

Frequently Asked Questions

What is F10 Hospitality's official website and social media links?

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F10 Hospitality's official website is f10hospitality.com and has social profiles on LinkedIn.

How much revenue does F10 Hospitality generate?

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As of July 2026, F10 Hospitality's annual revenue is estimated to be $25M - $50M.

What is F10 Hospitality's NAICS code?

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F10 Hospitality's NAICS code is 7211 - Traveler Accommodation.

How many employees does F10 Hospitality have currently?

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As of July 2026, F10 Hospitality has approximately 48 employees across 2 continents, including North AmericaEurope. Key team members include Founder: T. L.Director Of Marketing: D. F.Beverage Manager: S. M.. Explore F10 Hospitality's employee directory with LeadIQ.

What industry does F10 Hospitality belong to?

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F10 Hospitality operates in the Hospitality industry.

What technology does F10 Hospitality use?

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F10 Hospitality's tech stack includes SnowplowCloudflare Web OptimizationsMicrosoft OutlookMicrosoft OfficePriority HintsX-XSS-ProtectionMaterial UIRuby on Rails.

What is F10 Hospitality's email format?

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F10 Hospitality's email format typically follows the pattern of First@f10creative.com. Find more F10 Hospitality email formats with LeadIQ.
F10 Hospitality logo

F10 Hospitality

HospitalityCalifornia, United States11-50 Employees

F10 Hospitality is a hospitality group based in Palm Springs, California, led by Tara Lazar, a local chef, restaurateur, and hotelier. The organization operates a portfolio of venues that blend dining with experiential concepts, drawing on themes such as people, food, drink, art, music, design, and travel. In Palm Springs, its properties include Cheeky's, Birba, Alcazar, Mr Lyons, and Seymour, while two venues—High/Low and High Pie—operate in Oceanside, with a forthcoming Birba location planned for Cabazon.

With a relatively small team, F10 Hospitality operates across these California markets as a regional player in the hospitality industry. The company serves guests seeking distinctive dining and social experiences, reflecting a focus on art, design, and travel as guiding influences.

Section iconCompany Overview

NAICS Code
7211 - Traveler Accommodation
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    F10 Hospitality's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    F10 Hospitality's revenue is estimated to be in the range of $25M - $50M

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