Expanding Restaurant Reach Fable Food Co is featured in over 1,500 venues across Australia, North America, Europe, and Asia, indicating substantial adoption of plant-based proteins in diverse markets. This widespread presence suggests opportunities to collaborate with new restaurant groups and hospitality chains looking to diversify their menu offerings with innovative, natural meat alternatives.
Strategic Partnership Growth Recent collaborations with notable brands like Wagamama and Just Salad demonstrate Fable's ability to form high-profile partnerships, making it a compelling choice for food service providers seeking to align with trendy, health-conscious, and sustainable dining concepts. There’s potential to target other international restaurant chains aiming to enhance their plant-based menus.
Product Innovation & Customization Launch of new product ranges such as the Icons recipes highlights Fable’s focus on culinary versatility and innovation, providing opportunities to introduce customized or co-branded menu solutions tailored to specific restaurant concepts or regional tastes.
Growing Market Presence Fable's rapid expansion since its 2020 market entry with flagship products and nationwide availability in Woolworths indicates increasing consumer acceptance and demand for mushroom-based, GMO-free, natural meat alternatives, presenting opportunities to target retail and foodservice channels for further distribution expansion.
Investment & Funding Momentum Recent Series A funding rounds totaling over $20 million underscore strong investor confidence and financial stability, enabling Fable to scale operations and support new business development initiatives. This financial backing provides a foundation for entering new geographic markets and forming strategic partnerships.