Insights

Sustainable Branding Fable's strong focus on sustainability, ethical production, and B Corporation certification positions it as an appealing partner for brands seeking eco-friendly and socially responsible supply chain solutions, presenting opportunities to offer sustainable manufacturing services or eco-conscious product development collaborations.

Premium Market Niche With its emphasis on high-quality, artisan homeware designed to appeal to discerning consumers, Fable offers potential for premium packaging, branding enhancements, or exclusive collaborations that can elevate its brand presence and customer experience.

Tech Stack Integration Utilizing a modern technological infrastructure involving Shopify, HubSpot, and analytics tools indicates openness to digital solutions—there's scope for providing advanced e-commerce, customer engagement, or data analytics services to optimize online sales and customer insights.

Growth Potential While current revenue is modest, Fable's certification and core values suggest it may be looking to expand its product lines or market reach—business development efforts could focus on distribution partnerships, retail collaborations, or international expansion initiatives.

Market Differentiation Fable’s commitment to sustainability and ethical craftsmanship aligns with broader market trends toward conscious consumption, creating sales opportunities with eco-focused retailers, lifestyle brands, or organizations seeking to enhance their sustainability credentials.

Fable Tech Stack

Fable uses 8 technology products and services including Microsoft Clarity, Shopify, Google Fonts API, and more. Explore Fable's tech stack below.

  • Microsoft Clarity
    Analytics
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Rebuy Engine
    Personalization
  • Quantcast
    System Analytics & Monitoring

Media & News

Fable's Email Address Formats

Fable uses at least 2 format(s):
Fable Email FormatsExamplePercentage
First@fablehome.coJohn@fablehome.co
91%
Last@fablehome.coDoe@fablehome.co
9%
First@fable.comJohn@fable.com
100%

Frequently Asked Questions

Where is Fable's headquarters located?

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Fable's main headquarters is located at Vancouver, British Columbia v6b 1k2 Canada. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is fable.com and has social profiles on LinkedInCrunchbase.

What is Fable's NAICS code?

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Fable's NAICS code is 31-33 - Manufacturing.

How many employees does Fable have currently?

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As of April 2026, Fable has approximately 40 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Head Of Operations: S. M.Co-Founder, Ceo: J. P.Cofounder, Head Of Operations: M. T.. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Manufacturing industry.

What technology does Fable use?

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Fable's tech stack includes Microsoft ClarityShopifyGoogle Fonts APIPreactjQueryHubSpotRebuy EngineQuantcast.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@fablehome.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of April 2026, Fable has raised $6.6M in funding. The last funding round occurred on Jul 28, 2022 for $6.6M.

When was Fable founded?

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Fable was founded in 2019.

Fable

ManufacturingBritish Columbia, Canada11-50 Employees

Fable is a lifestyle brand offering sustainably crafted artisan homeware that transforms how you live at home—from the dining table to the living room, and beyond. Only partnering with makers who put the earth first, we focus on high quality materials and ethical production practices to deliver premium, long-lasting collections designed to help you feel right at home.

Certified B Corporation.

Section iconCompany Overview

Headquarters
Vancouver, British Columbia v6b 1k2 Canada
Website
fable.com
Stock Symbol
SMHX
NAICS Code
31-33 - Manufacturing
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $6.6M

    Fable has raised a total of $6.6M of funding over 3 rounds. Their latest funding round was raised on Jul 28, 2022 in the amount of $6.6M.

  • $1M$10M

    Fable's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $6.6M

    Fable has raised a total of $6.6M of funding over 3 rounds. Their latest funding round was raised on Jul 28, 2022 in the amount of $6.6M.

  • $1M$10M

    Fable's revenue is estimated to be in the range of $1M$10M

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