Internationalization Focus The university's strong emphasis on international programs, including English-taught degrees and international certification awards, indicates opportunities to collaborate on global education initiatives, language programs, and international student recruitment services.

Digital Education Excellence Having received the FIBAA 'Excellence in Digital Education' certification in 2022 positions the institution as a leader in online and blended learning environments, offering potential partnerships in e-learning technology, digital platform development, and innovative teaching tools.

Sustainability Commitment Membership in the UN Global Compact and awards from the Federal Ministries for Climate Protection and Education highlight their dedication to sustainability, creating avenues for engagements in green campus solutions, sustainable curriculum development, and environmentally conscious initiatives.

Targeting Professional Learners With two-thirds of students pursuing part-time studies tailored to working professionals, there is a substantial opportunity for solutions in flexible learning platforms, career advancement services, and workplace training programs.

Growing Market Segment As a mid-sized higher education provider operating within a competitive landscape alongside similar institutions, engaging in collaborative research, technology integration, and industry-specific training partnerships can help expand their market presence and enhance student value propositions.