Expanding Product Line Faction Skis has recently diversified its offerings by entering the piste ski segment with the launch of the Dancer 79, indicating a strategic move to attract a broader customer base beyond freeride and freestyle enthusiasts.

Luxury Collaborations The company's partnerships with high-end brands such as Prada and IWC Schaffhausen suggest opportunities to target premium consumers through exclusive limited-edition ski designs and co-branded products.

Brand Loyalty & Influence By collaborating with renowned athletes like Eileen Gu and Candide Thovex, Faction enhances its appeal to passionate skiers and champions, opening avenues to sell signature models and foster brand loyalty among influencers and their followers.

Sustainability Commitment Achieving B Corp certification signals Faction's dedication to corporate social responsibility and sustainable manufacturing practices, which can be leveraged to appeal to eco-conscious customers and expand sales in the ethical product segment.

Digital Engagement Utilizing advanced e-commerce and marketing technologies such as Shopify Plus, Nosto, and Klaviyo, Faction demonstrates a robust digital presence that offers opportunities for targeted marketing campaigns and online sales expansion to increase customer acquisition.