Growth Footprint Fairchild Equipment has expanded from Green Bay to nine locations across Wisconsin, Minnesota and Illinois, with a Moorhead, Minnesota office added in 2026. This broader regional footprint creates cross region sales opportunities for fleet management, service contracts, rentals and parts.

Comprehensive Offerings A full suite of services including service, sales, parts, rental, fleet management and complete storage systems positions Fairchild as a one stop shop; this enables packaged proposals and higher value add through maintenance contracts and integrated storage solutions.

Market Engagement Active participation in trade shows and farm events such as WPS Farm Show and Northern Green demonstrates a strong pipeline for agriculture, warehousing and construction customers; leverage events to collect leads and accelerate deals.

Credibility Advantage Multiple industry awards (Dealer of Distinction, MVP) provide social proof to shorten sales cycles, win competitive bids, and build trust with mid market and enterprise prospects.

Digital Growth A modern digital stack including Omniconvert, Optimizely, Google Search Console and related tools indicates readiness for data driven demand generation; use website analytics and AB testing to identify high intent leads, nurture prospects and optimize outreach campaigns.