Growth in Luxury Hospitality Fairmont Banff Springs is expanding its global footprint with the recent opening of a new location in Vietnam, presenting opportunities to partner on luxury hospitality products, localized marketing campaigns, and exclusive guest experiences in emerging markets.

Recognition and Awards Receiving prestigious awards such as the Best Beach Resort at the Arabian Travel Awards 2025 positions Fairmont as a top-tier brand in luxury and beach resort segments, opening avenues to target high-end travel agencies, premium leisure clients, and experiential partnerships.

Innovative Dining Initiatives Fairmont’s partnerships with Seedlip and diverse culinary events demonstrate a focus on wellness and unique dining experiences, providing sales opportunities in premium non-alcoholic spirits, specialty food suppliers, and wellness brands targeting health-conscious consumers.

Technology Adoption Utilizing a tech stack that includes platforms like Epicor, Planet PMS, and JSON-LD indicates a commitment to operational efficiency and personalized guest services, paving the way for collaboration with tech providers and integrators to enhance digital offerings.

Market Positioning & Guest Experience With iconic branding, extensive conference facilities, and year-round mountain culture, Fairmont appeals to corporate clients and leisure travelers seeking premium experiences, creating opportunities for event services, luxury package collaborations, and corporate retreat partnerships.