IP Driven Parks Positioned as a partner for IP-driven parks and immersive experiences, Falcon's Creative Group has worked on high-profile IP activations including Dragon Ball and partnerships with Qiddiya Investment Company and The Mukaab under New Murabba. This track record highlights capabilities across concept development, storytelling, and large-scale installation, making them a compelling collaborator for licensors, developers, and government-backed mega-projects.

Leadership Momentum Leadership expansion signals readiness to scale. With Mitchell Magill appointed president in 2025 and Matthew M. Martin named vice president of design in 2024, the team demonstrates strategic focus, governance depth, and capacity to execute on multi-year, high-complexity programs.

Strategic Pipeline Strong project funnel and strategic tie-ups indicate recurring revenue opportunities. A long-term agreement for The Mukaab and ongoing work with Qiddiya and Dragon Ball theme park programs show a healthy pipeline of IP-driven experiences and opportunities for cross-sell across design, content, rides, and theming.

Technology Edge Technology and IP delivery edge positions Falcon’s as a one-stop for immersive rides and exhibitions. Innovations like the EVO-6 4D Dark Ride system with Oceaneering and the ON!X Theater, alongside common tools in their stack (Adobe, WordPress, track analytics), enable end-to-end production, integration, and ongoing maintenance for complex attractions.

Scale and Partners Scale and financial capacity enable engagement on large, multi-venue programs. With revenue between 250M and 500M and 201-500 employees, Falcon’s Beyond division can handle global, IP-led projects and collaborate across the broader Falcon’s Beyond ecosystem for licensing, media, and merchandise opportunities.