Global Market Presence Fall Creek® operates with a strong international footprint, regularly participating in major industry events such as Fruit Attraction in Spain and the International Blueberry Organization Summit. This global engagement presents opportunities to expand collaborations and open new markets with growers, marketers, and retailers worldwide.

Innovation in Genetics As a leader in blueberry genetics and plant development, Fall Creek® continuously advances its varieties and market solutions. Partnering to distribute or co-develop innovative blueberry varieties can help increase sales through enhanced product offerings and increased grower adoption.

Strategic Leadership Changes Recent high-level hires, including a new CEO and leaders for global commercial operations, indicate a focus on growth and strategic expansion. These leadership changes may open new sales avenues and foster relationships with key decision-makers in the industry.

Industry Focus and Trends Fall Creek®’s participation in industry events highlights a focus on sustainability, innovation, and seasonal market trends like year-round blueberry availability. Sales efforts can align with these trends by offering complementary products, services, or collaborations that enhance growers' and retailers’ market competitiveness.

Financial Strength and Growth Potential With revenues estimated between $250 million and $500 million and a sizable employee base, Fall Creek® demonstrates significant market presence and growth capacity. This provides opportunities for scaled partnerships, supply chain integration, and joint ventures to expand market reach and sales volume.