Acquisition Momentum Fall Creek recently acquired Berryplant and Berrytech, signaling rapid expansion and integration of a global blueberry platform. This creates cross-sell opportunities across the combined customer base for genetics, plants, and technical services, and invites conversations about bundled offerings with growers, marketers, and retailers.

New Varieties Roadmap The launch of Apex FCM14-057 and the plan to introduce Sekoya Nova FC15-173 demonstrates an active product pipeline and demand-driven innovation. Sales opportunities include securing distribution and trials for these new varieties, co-marketing with retailers, and early access programs in priority markets.

Global Presence A global network and participation in major events like Fruit Logistica and Fruit Attraction enable access to international growers and distributors. Leverage this by pursuing regional partnerships, co-branded campaigns, and market-entry support in target regions.

Technical Leadership Positioned as a world leader in blueberry genetics, plants, and market insight, Fall Creek offers deep technical support for growers and partners. Opportunities exist to upsell premium planting programs, agronomic consulting, trial collaborations, and data-driven customer success initiatives.

Digital Readiness A mature tech stack including Planful, HubSpot Analytics, Atlassian, CompTIA Security+, CompTIA A+, SuccessFactors, Nagios, and Plesk signals strong operational capability to scale partnerships. Use this to propose integrated ordering, partner portals, data-driven marketing programs, and joint go-to-market initiatives that improve supply chain efficiency and customer engagement.