Membership Growth FBA’s member-driven, confidential peer-learning model provides a compelling basis to recruit and retain family-owned businesses in West Michigan and to expand participation in leadership and governance programs. This environment supports offering membership growth services such as targeted recruitment, onboarding, and enhanced member benefits tied to executive education and governance insights.

Governance Succession Governance and legacy preservation are core to FBA, creating clear opportunities to offer governance frameworks, family constitutions, board training, and succession planning services for member firms.

Event Sponsorships FBA’s active events calendar and recent national recognition position sponsorship opportunities for annual programs and ongoing peer-learning events. Propose tiered event sponsorships and cross-promotions with professional services serving family firms to drive visibility and referrals.

Digital Engagement The current technology stack shows strong digital channels for member communications and events. Propose modernizing or integrating a membership CRM, marketing automation, content marketing, and SEO enhancements to boost engagement and attendance.

Regional Growth West Michigan focus and leadership momentum, including Mary Cline’s promotion to Director of Membership, suggest readiness to scale member programs and partnerships. Explore joint programs, cross-promotions with related non-profits, and regional outreach to family-owned firms expanding in the area.