Growth Opportunity Mid-sized regional Kia dealer with 10–25M in annual revenue and a lean 11–50 employee team presents upside to grow after-sales revenue by expanding service capacity, maintenance plans, and extended warranties for Kia customers.

Local Market Potential Located on US-1 in St. Augustine, there is potential to pursue local fleet partnerships (municipal, rental, corporate) and community marketing to increase showroom traffic, test drives, and repeat visits.

Competitive Differentiation Compared to larger Toyota dealers in the region, Family Kia Of St Augustine can differentiate through Kia-brand incentives, a strong service experience, and loyalty programs to convert nearby competitors’ customers.

Digital Sales Enablement Leverage the existing online presence to optimize lead capture and conversion with an enhanced online showroom, real-time inventory, online financing pre-approval, and easy appointment scheduling.

Financing & Partnerships Partner with local lenders and insurers to expand financing and payment options, while pursuing parts, service, and training collaborations to boost repeat business and service margins.