Franchise Growth There is an ongoing shift to franchise expansion since 2013, with a multi-location footprint and a stated strategy to enter new U.S. communities, presenting opportunities to offer B2B services such as site selection, franchisee onboarding programs, and regional marketing support.

Brand Partnerships Recent collaboration with Michael Waltrip Brewing Company to launch a co-branded brunch beer signals openness to strategic partnerships and co-marketing ventures that can be monetized through sponsorships, packaging, and events.

Experiential Marketing Award sponsorships and high-profile local partnerships (UNC Charlotte bowl sponsorships) indicate a willingness to invest in experiential and community-centric marketing, suggesting opportunities for event tech, CRM-driven loyalty programs, and sponsorship packages.

Digital Optimization Tech stack includes AWS, Duda, WordPress, and analytics tools, implying potential for upsell of website optimization, conversion rate optimization, and digital experience management to support franchisee sites and national campaigns.

Operations Talent Recent hires in senior training and operations roles show emphasis on people development and scalable processes, creating opportunities to offer training platforms, LMS implementations, and performance analytics for a growing franchise network.