Strategic Partnerships FanUp is actively expanding through multi-year partnerships with prominent combat sports organizations and regional leagues, signaling a strong open door for sponsorships, licensing deals, and co-branded activations with athletes and events to drive user growth and engagement.

Monetization Growth With annual revenue in the mid seven-figure range and a recent funding round, FanUp has capital to scale marketing, deepen platform features, and pursue enterprise-style deals with brands, teams, and leagues seeking engaging fan experiences.

Demographic Focus Targeting Gen Z, casual fans, and women provides a clear entry point for partnerships with consumer brands and media properties that want authentic, inclusive, mobile-first fantasy and pop culture experiences, enabling tailored sponsorships and co-promotions.

Technology Footprint Leveraging a modern web and analytics stack including PWA capabilities and social/ad pixels (Facebook, TikTok), FanUp is well positioned to scale digital marketing, track engagement with precision, and run performance-based campaigns for partner activations.

Global Engagement The company emphasizes worldwide reach and memorable fan experiences with prizes and experiences tied to brands and athletes, suggesting opportunities for international brand collaborations, regional activations, and cross-border sponsorships.