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Insights

Strategic Partnerships FanUp integrates with professional leagues and regional partners, evidenced by recent multi-year collaborations with the Professional Fighters League and expansion plans with Shoppflmma, signaling strong sales opportunities in co-branded fantasy contests and exclusive fan experiences.

Monetization Potential Revenue in the tens of millions range with a modest funding round suggests room to upsell premium experiences, sponsor integrations, and exclusive prize ecosystems to brands aiming to reach Gen Z, casual fans, and women through engaging, reward-driven play.

Audience Expansion Focus on global fan communities and cross-market engagement indicates potential to sell localized campaigns, regional league integrations, and cross-sport / cross-entertainment prize pools to advertisers seeking diverse, high-engagement audiences.

Tech & Enablement Robust cloud and modern tooling stack (AWS, Azure, Nginx, Figma, Adobe CC, Mautic, CRM) enables scalable campaigns and personalized experiences, offering opportunities to pitch advanced marketing integrations, data-driven segmentation, and automated partner onboarding.

Competitive Advantage Distinctive free-to-play fantasy with exclusive fan experiences and brand collaborations positions FanUp to offer sponsors unique activation formats, influencer-led campaigns, and performance-based incentives to accelerate partner ROI in fantasy sports and pop culture contests.

Similar companies to FanUp, Inc.

FanUp, Inc. Tech Stack

FanUp, Inc. uses 8 technology products and services including Reddit Ads, Adobe Creative Cloud, Amazon Web Services, and more. Explore FanUp, Inc.'s tech stack below.

FanUp, Inc.'s Email Address Formats

FanUp, Inc. uses at least 2 email formats:
FanUp, Inc. Email FormatsExamplePercentage
First@fanup.appJohn@fanup.app
89%
First.Last@fanup.appJohn.Doe@fanup.app
11%

Frequently Asked Questions

What is FanUp, Inc.'s official website and social media links?

Minus sign iconPlus sign iconFanUp, Inc.'s official website is fanup.app and has social profiles on LinkedIn and Crunchbase.

How much revenue does FanUp, Inc. generate?

Minus sign iconPlus sign icon As of October 2026, FanUp, Inc.'s annual revenue is estimated to be $25M - $50M.

What is FanUp, Inc.'s NAICS code?

Minus sign iconPlus sign iconFanUp, Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does FanUp, Inc. have currently?

Minus sign iconPlus sign iconAs of October 2026, FanUp, Inc. has approximately 13 employees across 2 continents, including North America and Asia. Key team members include Ceo, Founder: T. B., Chief Executive Officer, Founder: T. B. and Co-Founder, Cso: C. W. L. Explore FanUp, Inc.'s employee directory with LeadIQ.

What industry does FanUp, Inc. belong to?

Minus sign iconPlus sign iconFanUp, Inc. operates in the Mobile Gaming Apps industry.

What technology does FanUp, Inc. use?

Minus sign iconPlus sign iconFanUp, Inc.'s tech stack includes Reddit Ads, Adobe Creative Cloud, Amazon Web Services, Figma, Microsoft 365, Mautic, Microsoft Azure and Nginx.

What is FanUp, Inc.'s email format?

Minus sign iconPlus sign iconFanUp, Inc.'s email format typically follows the pattern of First@fanup.app. Find more FanUp, Inc. email formats with LeadIQ.

How much funding has FanUp, Inc. raised to date?

Minus sign iconPlus sign icon As of October 2026, FanUp, Inc. has raised $5.6M in funding. The last funding round occurred on Mar 04, 2025.

When was FanUp, Inc. founded?

Minus sign iconPlus sign iconFanUp, Inc. was founded in 2020.
FanUp, Inc. logo

FanUp, Inc.

Mobile Gaming AppsNew York, United States11-50 Employees

FanUp, Inc. operates a mobile gaming platform that hosts fantasy sports and pop culture contests. Its service targets Gen Z, casual fans, and women, enabling global participation from anywhere. The platform facilitates social competition and access to memories, rewards, prizes, and experiences tied to brands, athletes, and entertainers. The company is based in New York City, New York, and sits within the mobile gaming apps industry, focusing on connecting fans through interactive, shareable experiences.

In September 2024, FanUp announced a multi-year partnership with the Professional Fighters League to launch free-to-play fantasy contests for the Bellator Champions Series, and to develop points-based fantasy gaming for expanding regional leagues.

Section iconCompany Overview

Website
fanup.app
NAICS Code
5112 - Software Publishers
Founded
2020
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $5.6M

    FanUp, Inc. has raised a total of $5.6M of funding over 5 rounds. Their latest funding round was raised on Mar 04, 2025 as a Venture Round.

  • $25M - $50M

    FanUp, Inc.'s revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Ceo, Founder at FanUp, Inc.
    T. B.
    Ceo, Founder
    Mobile Phone
  • Chief Executive Officer, Founder at FanUp, Inc.
    T. B.
    Chief Executive Officer, Founder
    Mobile Phone
  • Co-Founder, Cso at FanUp, Inc.
    C. W. L.
    Co-Founder, Cso
    Mobile Phone
  • Creative Lead / Director Of Motion at FanUp, Inc.
    E. G.
    Creative Lead / Director Of Motion
    Mobile Phone
  • Marketing Director at FanUp, Inc.
    M. A.
    Marketing Director
    Mobile Phone

Employee Directory

  • Content Manager And Creator at FanUp, Inc.
    C. A.
    Content Manager And Creator
    Mobile Phone
  • Creative Lead at FanUp, Inc.
    E. G.
    Creative Lead
    Mobile Phone

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