Strategic footprint Faris Machinery operates across three Colorado locations (Denver, Colorado Springs, Grand Junction), enabling targeted sales outreach to municipal and construction projects across the state and facilitating proximity-based service and rentals for local jurisdictions and contractors.

Full-service offering The company provides sales, rentals, parts, and service with factory-trained technicians and 24/7 field service, creating opportunities for bundled solutions, maintenance contracts, and ongoing parts supply to maximize customer lifecycle value.

Target markets Explicit focus on Municipal, Concrete, Asphalt, Oil & Gas, Solid Waste, Environmental, and Job Site sectors presents multiple cross-selling paths for new equipment, used inventory, and specialized financing to fit project budgets and timelines.

Financing edge Specialized equipment financing available presents a gateway for customers to procure equipment and services, enabling upsell to high-margin warranties, parts, and service packages aligned with financed purchases.

Maintenance mindset 24/7 on-call service and readily available OEM repair parts at each facility support repeat business, service contracts, and de-risked project timelines, creating opportunities for recurring revenue through maintenance and parts substitution.