Established Industry Presence Farm Market iD has been providing data marketing solutions to the agricultural sector since 1973, demonstrating deep market experience and a strong reputation among major agri-businesses, making it a trusted partner for targeted data-driven marketing campaigns.

Recent Acquisition Opportunity Being acquired by DTN, a prominent data and analytics company, positions Farm Market iD within a broader technology ecosystem, potentially opening avenues for cross-selling advanced analytics and integrated solutions to existing clients.

Innovative Data Offerings Farm Market iD continuously expands its dataset with field-level irrigation data, on-farm grain storage information, and real-time API access, providing opportunities to target clients seeking granular, actionable insights for precision agriculture.

Technology Adoption Utilizing a sophisticated tech stack including API integrations, SEO, and digital marketing platforms, Farm Market iD maintains a modern digital presence and offers scalable, data-rich solutions suitable for diverse client needs.

Growth and Expansion Potential With a modest revenue range and expanding datasets, there is significant potential to upsell comprehensive data packages and advanced analytics services to existing clients and attract new players in the agricultural data services market.