Established Expertise Farm Market iD has a long-standing presence in the agricultural data industry since 1973, offering comprehensive customer insights and data marketing solutions to major agribusinesses, indicating a deeply rooted understanding of the sector's unique needs.

Recent Acquisition The company's acquisition by DTN, a prominent data and analytics firm, suggests potential for expanded market reach and integration of advanced analytics capabilities to enhance service offerings to current and prospective clients.

Innovative Data Products Recent launches such as field-level irrigation data and real-time API integrations demonstrate Farm Market iD’s commitment to providing cutting-edge, actionable data solutions, creating opportunities to upsell advanced data services to progressive agribusinesses.

Technology Adoption Utilizing a diverse tech stack including React, HubSpot, and SEO tools indicates a customer-centric, digitally sophisticated approach, making it easier to target tech-savvy companies seeking integrated data solutions.

Market Size & Growth Operating in a niche with a revenue range of 1 to 10 million and serving a large landholdings database covering over 900 million acres suggests significant growth potential in expanding sales to mid-sized and large agricultural companies looking for high-quality data insights.