Growing Customer Base With over 50 years of operation and a large employee base exceeding 1000 staff, Farmacias Roma has established a loyal customer following in the Tijuana region. This loyalty offers opportunities for targeted promotions and loyalty programs to further increase sales volume.

Regional Leadership As a regional leader with a strong market presence in Baja California, Farmacias Roma is well-positioned to expand product offerings or introduce premium health and wellness services to capitalize on its trusted brand and customer trust.

Technology Adoption Utilizing modern e-commerce and web technologies such as WooCommerce and Platform.sh indicates a commitment to digital engagement. This provides avenues to offer online consultations, pharmacy services, or e-commerce solutions to increase revenue streams.

Market Expansion Potential Compared to larger competitors like Farmacias Guadalajara and Farmacias Benavides, Farmacias Roma has room to grow in both store network and sales by leveraging its regional dominance and increasing online and retail sales through targeted marketing strategies.

Financial Scalability With current revenues between 1 million and 10 million USD, there is significant potential to expand offerings, attract new suppliers, or develop exclusive product lines, especially by focusing on the competitive advantage of being a trusted local pharmacy.