Risk Management Enhancement Farmers New World Life is actively investing in financial stability through significant reinsurance protection, including a recent $400 million catastrophe bond issuance. This indicates a priority on strengthening risk management capabilities, presenting opportunities for advanced risk analytics and insurance technology solutions.

Data Security & Compliance Recent security breaches affecting over one million customers highlight a critical need for robust cybersecurity and data protection services. Offering solutions in threat detection, data encryption, and vendor security assessments could address their expanding security challenges.

Technology Adoption Farmers Life employs a wide range of technologies including data integration tools and compliance platforms, signaling openness to digital transformation. Sales propositions around insurtech innovations, cloud-based platforms, and AI-driven customer engagement tools could be highly relevant.

Workforce Adjustment The company's recent layoffs and targeted hiring in different regions suggest organizational restructuring and growth opportunities in HR tech, talent acquisition platforms, and workforce management solutions tailored to fluctuating staffing needs.

Strategic Partnerships Their partnership with Trust & Will shows a focus on customer-centric estate planning services. This opens avenues for collaborating on embedded insurance products, digital estate planning, and personalized customer engagement platforms.