Market Reach Leverage Fasig-Tipton's regional auction presence across New York, Florida, Maryland, and Texas to target high-net-worth Thoroughbred investors, breeders, and owners with tailored outreach about upcoming sales and exclusive catalog previews.

Digital Expansion capitalize on the ongoing digital selections legacy (March Digital Selected Sale) to offer remote bidding services, online consignments, and digital marketing partnerships to expand buyer reach beyond traditional attendees.

Strategic Partnerships Explore collaboration opportunities with breed associations, regional clubs, and TOBA for co-branded events and prize-backed incentives to boost attendance, engagement, and premium consignments.

Incentive Programs Promote the newly announced $500,000 California Fall Yearlings Sale bonus to attract regional consignors and buyers, while building cross-market incentives that encourage participation across West and East Coast auctions.

Content & Data Offer data-driven marketing and CRM services using Fasig-Tipton’s tech stack (Sentry, Intercom, Mailchimp, Constant Contact) to deliver targeted campaigns, performance analytics, and personalized seller/buyer experiences to improve conversion rates.