Small-scale Retail Target the Faust Institute of Cosmetology-Storm Lake for cost-effective, scalable retail-focused solutions that fit a 2-10 employee operation, emphasizing value-driven offerings and quick ROI.

Cosmetology Niche Position beauty and cosmetology training as a pathway for upsell opportunities, such as student kits, salon supplies, and service bundles that align with their curriculum and hands-on practices.

Regional Expansion Leverage Spirit Lake to explore regional growth opportunities; identify nearby cosmetology schools and related retail partners to cross-sell curricula materials, equipment, and branded merchandise.

Online Presence Highlight digital engagement and website optimization, offering e-commerce enhancements, payment integrations, and marketing automation to boost visibility and streamlined purchasing for staff and students.

Growth Readiness With mid-range revenue and potential scalability, propose flexible packages (subscription or tiered services) that accommodate small teams while enabling expansion, training, and ongoing support.