Insights

Regional Growth Enablement Favo’s LATAM focus and reseller oriented mission create an opportunity to accelerate seller onboarding, expand local payments and logistics integrations, and tailor onboarding flows to SMBs across new markets.

Marketing Analytics Enablement Leverage Favo's current analytics and advertising tools to deliver a managed CRO program, behavior driven insights, and cross channel ad optimization, increasing seller performance and ad ROAS.

Growth Financing Readiness Funding and revenue momentum suggests readiness to scale; explore tiered SaaS packages, marketplace tools for sellers, and co marketing partnerships to accelerate growth.

Seller Success Platform Targeted seller success initiatives—training, onboarding programs, performance dashboards, and a marketplace of services—can drive higher seller activation and retention for Favo.

Tech Modernization Opportunity Current technology mix indicates opportunities for modernization: modern frontend, API first architecture, and scalable integrations to support rapid growth and secure data.

Favo Tech Stack

Favo uses 8 technology products and services including Google Optimize, Smartlook, TikTok Pixel, and more. Explore Favo's tech stack below.

  • Google Optimize
    A/B Testing
  • Smartlook
    Analytics
  • TikTok Pixel
    Analytics
  • jQuery
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Lua
    Programming Languages
  • Yoast SEO
    Search Engines
  • Facebook
    Widgets

Media & News

Favo's Email Address Formats

Favo uses at least 1 format(s):
Favo Email FormatsExamplePercentage
First.Last@mercadofavo.comJohn.Doe@mercadofavo.com
69%
First.Middle@mercadofavo.comJohn.Michael@mercadofavo.com
16%
First@mercadofavo.comJohn@mercadofavo.com
13%
Last@mercadofavo.comDoe@mercadofavo.com
2%

Frequently Asked Questions

Where is Favo's headquarters located?

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Favo's main headquarters is located at Lima Peru. The company has employees across 4 continents, including South AmericaEuropeAsia.

What is Favo's stock symbol?

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Favo is a publicly traded company; the company's stock symbol is GFGF.

What is Favo's official website and social media links?

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Favo's official website is mercadofavo.com and has social profiles on LinkedInCrunchbase.

What is Favo's NAICS code?

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Favo's NAICS code is 44-45 - Retail Trade.

How many employees does Favo have currently?

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As of May 2026, Favo has approximately 255 employees across 4 continents, including South AmericaEuropeAsia. Key team members include Group Chief Financial Officer: J. C.Owner: P. T.Customer Experience Head: E. A. R.. Explore Favo's employee directory with LeadIQ.

What industry does Favo belong to?

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Favo operates in the Retail industry.

What technology does Favo use?

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Favo's tech stack includes Google OptimizeSmartlookTikTok PixeljQuerySwiperLuaYoast SEOFacebook.

What is Favo's email format?

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Favo's email format typically follows the pattern of First.Last@mercadofavo.com. Find more Favo email formats with LeadIQ.

How much funding has Favo raised to date?

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As of May 2026, Favo has raised $25M in funding. The last funding round occurred on Oct 06, 2021 for $25M.

When was Favo founded?

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Favo was founded in 2019.

Favo

RetailLima, Peru201-500 Employees

Favo is a mid-sized retail company based in Lima, Peru, operating in the e-commerce space. It aims to democratize e-commerce in Latin America by making online shopping more accessible for millions of digital customers and by creating real income opportunities for aspiring entrepreneurs without upfront investment. Its online presence is at https://mercadofavo.com.

It targets both cost-conscious shoppers seeking convenience and aspiring entrepreneurs looking for income opportunities without upfront capital. Operating from Lima within the Latin American retail landscape, it relies on online channels to reach its audience.

Section iconCompany Overview

Headquarters
Lima Peru
Stock Symbol
GFGF
NAICS Code
44-45 - Retail Trade
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $25M

    Favo has raised a total of $25M of funding over 3 rounds. Their latest funding round was raised on Oct 06, 2021 in the amount of $25M.

  • $10M$25M

    Favo's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $25M

    Favo has raised a total of $25M of funding over 3 rounds. Their latest funding round was raised on Oct 06, 2021 in the amount of $25M.

  • $10M$25M

    Favo's revenue is estimated to be in the range of $10M$25M

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