FBL Financial Group Inc Email Format

InsuranceIowa, United States11-50 Employees

FBL Financial Group, Inc. operates in the insurance sector, providing individual life insurance and annuities under the Farm Bureau Financial Services brand. The company structures its offerings across three segments—Annuity, Life Insurance, and Corporate and Other—and also markets life and annuity products through its subsidiary Greenfields Life Insurance Company. Supporting operations are carried out by additional subsidiaries that handle investment advisory, marketing and distribution services, and by managing all aspects of two Farm Bureau affiliated property-casualty insurers. The firm is based in West Des Moines, Iowa.

Its customers are individuals seeking life coverage and retirement income solutions, with distribution tied to Farm Bureau members and related affiliates. In 2020, the company appointed a new chief investment officer, signaling governance changes in its investment leadership.

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