Merged Creative Recent merger of FCB Aotearoa with DDB Aotearoa creating a larger, integrated creative and media operation presents an opportunity to cross-sell integrated campaigns, broaden service scope, and leverage combined client relationships across New Zealand.

Strategic Leadership Appointment of Liam Norris as strategy director and ongoing leadership alignment after the merger signals a focus on strengthened strategic capabilities, enabling upsell of high-level planning, data-driven insights, and differentiated storytelling for ambitious brands.

Award Momentum Being recognized as a contender for Creative Agency of the Year enhances credibility with potential clients, making it easier to initiate conversations around large-scale brand transformations and premium campaigns.

Digital Momentum Active use of digital media channels and campaigns such as YouTube Ad on Pause with Mitre 10 demonstrates execution capability in video, social, and content marketing, offering cross-sell opportunities in digital media buying, production, and performance marketing.

Market Footprint NZ-focused operation with 51-200 employees and annual revenue in the low to mid millions positions FCB Aotearoa as a stable partner for regional brands seeking scalable advertising, integrated communications, and cultural/multicultural marketing expertise.