Leadership Transition Recent CEO hire indicates ongoing leadership changes and a strategic refresh. This presents an opportunity to offer executive coaching, mentoring program enhancements, and leadership-focused professional development packages aligned with new direction.

Membership Growth As a sector support body with ongoing networking, training discounts, bursaries, and mentoring, there is potential to upsell premium memberships, exclusive events, and tailored training bundles to theaters, opera, and dance companies across Scotland.

Sustainability Collaboration Partnership with Creative Carbon Scotland and updated Theatre Green Book resources signals openness to sustainability-focused tools. Propose carbon accounting, sustainability reporting, and eco-audits for productions and venues as a service.

Digital & Tech Enablement FST uses WordPress and analytics/tools like Google Tag Manager and SEO plugins. There is room to offer enhanced digital transformation services, website modernization, member portal development, and targeted marketing automation for member campaigns.

Industry Insights State of Play research initiative demonstrates appetite for sector intelligence. Propose extended research partnerships, data dashboards, annual benchmarking reports, and customized market trend analyses for funding applications and program planning.