CBT Training Focus Target the Feeling Good Institute as both a treatment center and a CBT training hub to offer advanced therapy training programs, clinician onboarding solutions, and continuing education partnerships.

Mid-market Potential With 51-200 employees and annual revenue between 1M and 10M, position for scalable software, LMS, and cloud-based collaboration tools that support a growing clinical network and training community.

Tech Stack Fit Leverage their selection of cloud, analytics, and engagement tools (AWS, Google Workspace, Microsoft Clarity, LiveChat, Piwik PRO) to propose integrated analytics, patient engagement, and secure collaboration solutions that complement existing platforms.

Customer Growth Capitalize on their role as a community for therapists; offer practice management, teletherapy enhancements, and marketing automation to attract new therapists and expand client reach.

Competitive Positioning Benchmark against CBT-focused institutes to highlight differentiated features such as advanced training offerings, scalable clinician networks, and measurable outcomes to support procurement conversations.