Strong Local Presence With three strategically located offices in Grand Rapids, Holland, and Kalamazoo, Fence Consultants of West Michigan demonstrates a robust local footprint, presenting opportunities for regional marketing campaigns and territorial expansion services.

Established Expertise Boasting over 200 years of combined experience among their sales team and operating since 1988, the company exhibits deep industry knowledge, making it a prime candidate for advanced fencing solutions, premium materials, and innovative accessories.

Market Scope Generating between $10M and $25M in revenue with a relatively lean team of fewer than 50 employees indicates potential for upselling and the addition of tech-enabled customer engagement tools to optimize sales operations and enhance service delivery.

Customer Focus Its emphasis on customer satisfaction, tailored solutions, and tackling complex projects suggests opportunities for tailored service packages, maintenance plans, and value-added offerings such as automation or smart fencing features.

Digital Engagement Utilization of advanced digital tools like Google Tag Manager and social media integration highlights openness to marketing innovations, presenting prospects for targeted advertising, lead tracking solutions, and digital product showcasing to attract new clients.