Strategic Partnerships Aligned with Under Armour to bolster women’s strategy indicates openness to cross-brand collaborations; explore co-branded capsule lines, performancewear integrations, and distribution through athletic channels.

Global Fashion Reach London-based, Paris calendar presence, and strong New York Fashion Week credentials suggest access to international wholesale and retail networks; target department stores and multi-brand retailers across Europe and North America.

Tech & Innovation Emphasis on future-modern aesthetics with traditional craft and deconstruction plus tech stack including Cloudflare, Tencent Cloud, and payments; position as a tech-enabled brand for omnichannel campaigns and data-driven merchandising.

Sustainability & Craft Gender-neutral, functional yet conceptual pieces rooted in Chinese heritage; potential to promote sustainable sourcing, ethical production, and transparent storytelling for impact-focused retailers and customers.

Brand Momentum Recent campaigns and high-profile fashion week presence, plus notable funding range and revenue scale; leverage growth narrative to secure retail partnerships, flagship placements, and exclusive product drops.