Strategic Focus Target mid-market and regional utility and telecom clients in Michigan and Indiana where Ferguson Michiana already operates, highlighting their directional drilling and underground/overhead construction capabilities to win larger, ongoing contracts.

Small Team Agility With a lean workforce, position Ferguson Michiana as a nimble partner capable of fast bid responses and flexible scheduling for projects with tight timelines, complemented by subcontracting networks to scale when needed.

Cross-Sell Opportunities Leverage connections with construction and utility suppliers in the region to cross-sell complementary services such as cable, duct, and rodding, aligning with current project needs and long-term maintenance programs.

Tech Adoption Highlight use of Microsoft 365 and standard web server technologies to reassure clients about collaborative project management, document control, and secure communications across field and office teams.

Financial Reality Position Ferguson Michiana as a credible partner for procurement and project financing discussions by noting established revenue range, potential growth opportunities, and the ability to scale with larger suppliers like peers in the industry.