Premium wine outreach Target high-end retailers, specialty wine shops, and fine-dining establishments in Northern California and beyond, leveraging Ferrari-Carano’s award-winning reputation and limited-release offerings to secure premium shelf space and tasting events.

Estate experiences Promote private tastings, estate tours, and Enoteca experiences to curated groups and corporate clients, positioning as experiential marketing opportunities for luxury brands and client entertainment programs.

Membership growth Leverage the Circle of Friends Wine Club to upsell club-exclusive wines, limited editions, and vertical tastings to existing customers, while using club data to identify cross-sell opportunities across hospitality and direct-to-consumer channels.

Distribution expansion Explore partnerships with national on-premises accounts and regional distributors, using past leadership changes and acquisitions under Foley Family Wines as a lever to negotiate expanded footprint in high-end hotel, restaurant, and wine-seller networks.

Vineyard storytelling Highlight multi-appellation acreage and terroir-driven Fumé Blanc and Reserve wines in marketing pitches to premium buyers, winery clubs, and gift retailers seeking compelling storytelling and exclusive bundles for holidays and corporate gifting.