Premium wine club Leverage the Circle of Friends Wine Club and direct-to-door delivery to target loyal customers with limited-edition releases, offering bundled wine experiences and exclusive tasting events to optimize cross-sell of reserve wines.

Vineyard ownership Focus on partnerships and wholesale opportunities by highlighting Ferrari-Carano’s control over over 1,400 acres across Dry Creek Valley, Alexander Valley, Russian River Valley, Anderson Valley and Napa/Carneros to ensure consistent quality, enabling premium private-label or exclusive collaborations.

Experience-driven sales Promote in-person experiences such as garden tastings, Enoteca cellar tastings, and private tastings by appointment to upsell premium flight experiences, membership benefits, and event-driven packages for corporate gifting.

Strategic acquisitions Monitor ongoing ownership under Foley Family Wines to identify co-marketing, cross-sell, and distribution expansion opportunities across Foley’s California footprint, leveraging shared strengths in national accounts and on-premises channels.

Digital reach Utilize tech stack information (WordPress, Shopify, Microsoft Advertising, Clarity) to optimize digital merchandising, retargeting, and e-commerce promotions for wine club signups, limited releases, and gift purchases.