Premium Network Target affluent communities served by Ferrari Westlake Service Center, including Westlake Village, Thousand Oaks, Calabasas, Malibu, Santa Barbara, and neighboring Los Angeles areas, for high-value maintenance, certified repairs, and exclusive merchandise partnerships.

Cross-Sell Potential Leverage Mattioli Automotive Group ecosystem (Ferrari Beverly Hills, Ferrari Maserati Silicon Valley, Ferrari South Bay, Scuderia Corsa) to promote cross-brand opportunities, pre-owned Ferrari inventory, and bundled service packages to existing Ferrari owners.

New Models Focus capitalize on recent introductions like the Amalfi Spider and alternative steering wheel trim to upsell trims, limited-edition configurations, and enhanced customization services to current owners and collectors.

Digital Engagement Utilize current tech stack (Google Ads, Pardot, WordPress, New Relic) to run targeted campaigns for service retention, recall campaigns, and showroom visits, while expanding CRM-driven outreach to high-net-worth prospects.

Event & Awards Momentum Capitalize on visibility from FIA WEC and TG Awards recognition to drive experiential marketing, VIP test-drive events, and partnerships with prestige events to attract potential buyers and service clients seeking brand prestige.