Luxury Market Position Ferrari Trento holds a prominent position in the premium sparkling wine sector, recognized internationally through awards and high-profile partnerships, making it an ideal candidate for luxury brand collaborations and exclusivity-driven marketing campaigns.

Event Sponsorship Opportunities The company's role as the official sparkling partner of Formula 1 and its focus on celebrating significant cultural and sporting events present significant opportunities for sponsorship, branded experiences, and targeted outreach to affluent audiences.

Sustainability Appeal With a strong commitment to environmental sustainability, Ferrari Trento appeals to eco-conscious consumers and organizations, providing opportunities for eco-friendly product bundling, green event sponsorships, and sustainability-focused corporate gifting.

Experiential Marketing Recent initiatives like launching e-Bike Green Tours demonstrate a focus on unique outdoor experiences, suggesting potential for expanding experiential marketing strategies such as tastings, tours, and outdoor festivals to engage high-net-worth customers.

Global Premium Collaborations Partnerships with gourmet and luxury brands like Obicà Mozzarella Bar indicate a fertile ground for co-branding, exclusive dinners, and cross-promotional campaigns that target upscale consumers in key international markets.