Luxury Sparkling Target high-end hospitality and luxury venues in Italy and abroad that celebrate premium events and occasions, positioning Ferrari Trento as the flagship Italian sparkling wine for celebrations and Formula 1 partnerships.

Sustainable Appeal Leverage the brand’s strong sustainability narrative to engage eco-conscious consumers, retailers, and venues, offering sustainability-backed storytelling in tastings, tours, and exclusive packaging.

Experience Dividends Develop experiential offerings such as the Ferrari Trento e-Bike Green Tour and premium pairing dinners with partner chefs or upscale restaurants to drive brand immersion and cross-sell opportunities with Trentodoc wines.

Strategic Partnerships Expand collaborations with luxury lifestyle brands, automotive partners, and premium hospitality groups to co-create exclusive events, limited editions, and visibility in high-traffic venues and events.

Regional Expansion Capitalize on regional pride and Trentino’s landscape by targeting regional distributors, wine clubs, and tourism boards to broaden distribution channels and unlock impulse buys during local and tourist seasons.