Strategic Focus Target Ferris State University College of Business for partnerships and programs that emphasize career readiness, problem-solving and workforce leadership to align with their mission and attract potential corporate sponsorships or continuing education collaborations.

Digital & Access Leverage the university's digital initiatives and platforms (PWA, SharePoint, GiveSmart) to propose technology-enabled enrollment, events, or donor engagement solutions, plus support for their institutional repository and digital collections through JSTOR services.

Awards & Recognition Capitalize on recent faculty and program achievements (AIA Michigan President's Award, BEA Festival honors) to offer brand-building sponsorships, faculty development programs, or industry collaboration opportunities that can elevate the college's profile.

Global & Outreach Engage the Office of International Affairs and Graduate Studies to propose international collaboration, study programs, and graduate recruitment initiatives, expanding cross-border partnerships and visibility for potential vendors and academic services.

Growth & Accessibility Position solutions that enhance accessibility to Ferris State's education through outreach, online learning, and community engagement, including fundraising, advancement initiatives, and scalable program delivery for a smaller enterprise with growth ambitions.