Award‑driven credibility Leverage recent industry accolades and EY Entrepreneur of the Year recognition for Chris Hanstad to bolster outreach with glazing contractors and architecture firms, highlighting FHC as a proven innovator and market leader.

Product expansion Capitalize on the launches of Citadel Series Security Doors and Hydraulic Series Shower Hinges to upsell security, safety, and premium hardware packages to commercial and institutional projects seeking enhanced performance and protection.

Strategic partnerships Target glazing contractors, glass fabricators, and architectural firms attending industry events (e.g., LA Hub, AIA conferences) for collaboration on specification-driven opportunities and joint marketing with FHC’s tools and hardware solutions.

Digital commerce Utilize existing tech stack (Salesforce, Magento, Stripe) to streamline quote-to-cash for large glazing projects, offering personalized catalogs and bulk ordering for distributors and fabricators to accelerate deal cycles.

Market positioning Position FHC as a fast-growing, award-winning supplier with a complete frameless hardware ecosystem to win large store-front, architectural railing, and transaction window projects, while pursuing expansion into adjacent market segments and geographic regions.