Insights

Dog Tech Opportunity Fi is a technology-driven company focused on real-time location tracking, activity and sleep monitoring, and behavior analytics for dogs, presenting a sales angle for hardware, wearables, data analytics platforms, and cloud services integrated into pet care ecosystems.

Alumni Talent The team comprises alumni from Square, Google, Peloton, Uber, and more, signaling strong engineering, product, and user experience capabilities that can drive advanced integrations, enterprise-grade features, and scaled deployments for partners in tech-forward pet solutions.

Expansion Readiness With a clear mission to transform dog ownership and plans to expand capabilities beyond tracking into communication features, Fi may be receptive to partnerships, OEM collaborations, and channel strategies to accelerate market reach.

Tech Stack Leverage Fi’s utilization of modern tools and platforms (PWA, cloud services, and security/edge technologies) suggests opportunities to propose complementary software services, data analytics, and cross-platform integrations that enhance product reliability and developer experience.

Market Positioning Targeting a large, underdigitized dog-care market in the U.S., Fi aligns with potential sales in hardware updates, AI-driven insights, and consumer wellness partnerships, offering a pathway for co-branded devices, subscription services, or enterprise data partnerships.

Fi Tech Stack

Fi uses 8 technology products and services including Adobe Creative Cloud, SOLIDWORKS, Cloudflare, and more. Explore Fi's tech stack below.

  • Adobe Creative Cloud
    Audio, Video, Graphics
  • SOLIDWORKS
    Cad & Graphics
  • Cloudflare
    Content Management System
  • Emotion
    Javascript Frameworks
  • Envoy
    Load Balancers
  • PWA
    Miscellaneous
  • Adobe Creative Suite
    Visualisation Software
  • OpenResty
    Web Servers

Media & News

Fi's Email Address Formats

Fi uses at least 1 format(s):
Fi Email FormatsExamplePercentage
First@tryfi.comJohn@tryfi.com
67%
Last@tryfi.comDoe@tryfi.com
27%
First.Last@tryfi.comJohn.Doe@tryfi.com
4%
FLast@tryfi.comJDoe@tryfi.com
2%

Frequently Asked Questions

What is Fi's stock symbol?

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Fi is a publicly traded company; the company's stock symbol is FI.

What is Fi's official website and social media links?

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Fi's official website is tryfi.com and has social profiles on LinkedIn.

How much revenue does Fi generate?

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As of July 2026, Fi's annual revenue is estimated to be $50M - $100M.

What is Fi's NAICS code?

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Fi's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Fi have currently?

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As of July 2026, Fi has approximately 556 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Founder: D. C.Social Media Manager: A. M.Customer Experience Manager: R. T.. Explore Fi's employee directory with LeadIQ.

What industry does Fi belong to?

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Fi operates in the Technology, Information and Internet industry.

What technology does Fi use?

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Fi's tech stack includes Adobe Creative CloudSOLIDWORKSCloudflareEmotionEnvoyPWAAdobe Creative SuiteOpenResty.

What is Fi's email format?

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Fi's email format typically follows the pattern of First@tryfi.com. Find more Fi email formats with LeadIQ.

How much funding has Fi raised to date?

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As of July 2026, Fi has raised $40M in funding. The last funding round occurred on Feb 25, 2021.

When was Fi founded?

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Fi was founded in 2017.
Fi logo

Fi

Technology, Information and InternetNew York, United States501-1000 Employees

Fi is a technology company based in New York, New York, at 419 Lafayette Street, 2nd Floor, 10003, United States. It operates in the technology, information and internet industry and has between 501 and 1000 employees. The company develops technologies to improve the dog–human relationship, including real-time location tracking, activity and sleep/behavior monitoring, with the broader aim of redefining what it means to be a dog owner. Fi's team includes alumni from Square, Google, Peloton, Uber and other major organizations. The provided data notes revenue in the range of $50 million to $100 million, and more information is available on its website at tryfi.com.

Section iconCompany Overview

Website
tryfi.com
Stock Symbol
FI
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
501-1000

Section iconFunding & Financials

  • $40M

    Fi has raised a total of $40M of funding over 3 rounds. Their latest funding round was raised on Feb 25, 2021as a series_b.

  • $50M - $100M

    Fi's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $40M

    Fi has raised a total of $40M of funding over 3 rounds. Their latest funding round was raised on Feb 25, 2021as a series_b.

  • $50M - $100M

    Fi's revenue is estimated to be in the range of $50M - $100M

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