Insights

Growing Market Focus Fi operates within the expanding pet tech industry, targeting over 100 million dogs in the U.S., presenting significant sales opportunities for partners offering veterinary services, pet insurance, and pet care products interested in innovative technology integrations.

Technological Innovation Fi’s development of real-time location tracking and behavior monitoring tools opens avenues for collaboration with companies in pet health, wearable technology, and IoT sectors looking to enhance their offerings with sophisticated pet-centric devices.

Strategic Partnerships Fi's recent collaborations, including with Mastercard for AI-driven payments, indicate a readiness to partner with financial institutions and payment processors to create secure, seamless transaction solutions for pet-related e-commerce platforms and subscription services.

Funding & Growth With a revenue range of 100 to 250 million dollars, Fi demonstrates strong growth potential, making it an attractive prospect for investors, technology vendors, and strategic partners seeking to tap into the pet technology market.

Market Differentiation Fi's focus on bridging communication gaps between dogs and humans distinguishes it from competitors, presenting a unique opportunity for sales of complementary products and services aimed at enhancing pet-owner engagement, such as premium care plans and data analytics solutions.

Fi Tech Stack

Fi uses 8 technology products and services including Adobe, Power BI, Cloudflare CDN, and more. Explore Fi's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Cloudflare CDN
    Content Delivery Network
  • Asana
    Issue Trackers
  • Lightbox
    Javascript Libraries
  • PyTorch
    Machine Learning
  • YouTube
    Video Players
  • OpenResty
    Web Servers

Media & News

Fi's Email Address Formats

Fi uses at least 1 format(s):
Fi Email FormatsExamplePercentage
First@tryfi.comJohn@tryfi.com
63%
Last@tryfi.comDoe@tryfi.com
30%
First.Last@tryfi.comJohn.Doe@tryfi.com
4%
FLast@tryfi.comJDoe@tryfi.com
3%

Frequently Asked Questions

Where is Fi's headquarters located?

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Fi's main headquarters is located at 419 Lafayette Street, 2nd Floor. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Fi's stock symbol?

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Fi is a publicly traded company; the company's stock symbol is FI.

What is Fi's official website and social media links?

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Fi's official website is tryfi.com and has social profiles on LinkedIn.

What is Fi's NAICS code?

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Fi's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Fi have currently?

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As of December 2025, Fi has approximately 486 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Cto / Co-Founder: L. K.Chief Operating Officer: G. W.Chief Dog Officer: T.. Explore Fi's employee directory with LeadIQ.

What industry does Fi belong to?

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Fi operates in the Technology, Information and Internet industry.

What technology does Fi use?

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Fi's tech stack includes AdobePower BICloudflare CDNAsanaLightboxPyTorchYouTubeOpenResty.

What is Fi's email format?

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Fi's email format typically follows the pattern of First@tryfi.com. Find more Fi email formats with LeadIQ.

When was Fi founded?

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Fi was founded in 2017.

Fi

Technology, Information and InternetNew York, United States201-500 Employees

Welcome to Fi. 

We’re a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent.

The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S. Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi.

Join us in our pursuit of the “impossible,” which really means “let me find a way,” to redefine the future of dog ownership together.

Section iconCompany Overview

Headquarters
419 Lafayette Street, 2nd Floor
Website
tryfi.com
Stock Symbol
FI
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Fi's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Fi's revenue is estimated to be in the range of $100M$250M

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