Insights

Innovative Pet Tech Fi offers advanced real-time location tracking and behavioral monitoring technology designed to enhance pet care, creating opportunities to partner with veterinary clinics, pet insurers, and health product providers seeking integrated pet health solutions.

Growing Market Potential With the goal to improve lives for over 100 million dogs in the U.S., Fi is targeting a large and expanding segment of pet owners interested in high-tech, health-focused pet products, ideal for sales strategies aimed at premium pet care markets.

Tech Stack Compatibility Fi’s utilization of tools like PyTorch and cloud-based services demonstrates a tech-forward approach, presenting opportunities for collaboration with companies offering complementary IoT devices, data analytics, or AI-driven pet management solutions.

Sustainability Opportunities Fi’s mission to revolutionize dog ownership and communication aligns with brands focused on sustainability and animal welfare, opening doors for joint initiatives around eco-friendly devices or ethical pet care innovations.

Potential Upsell and Expansion As Fi continues to develop and enhance its device ecosystem, there are sales prospects in expanding its product line into new markets, including insurance, health diagnostics, and smart home integrations for premium pet owner segments.

Fi Tech Stack

Fi uses 8 technology products and services including Adobe, Power BI, Cloudflare CDN, and more. Explore Fi's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Cloudflare CDN
    Content Delivery Network
  • Asana
    Issue Trackers
  • Lightbox
    Javascript Libraries
  • PyTorch
    Machine Learning
  • YouTube
    Video Players
  • OpenResty
    Web Servers

Media & News

Fi's Email Address Formats

Fi uses at least 1 format(s):
Fi Email FormatsExamplePercentage
First@tryfi.comJohn@tryfi.com
65%
Last@tryfi.comDoe@tryfi.com
28%
First.Last@tryfi.comJohn.Doe@tryfi.com
4%
FLast@tryfi.comJDoe@tryfi.com
3%

Frequently Asked Questions

Where is Fi's headquarters located?

Minus sign iconPlus sign icon
Fi's main headquarters is located at 419 Lafayette Street 2nd Floor New York, New York 10003 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Fi's stock symbol?

Minus sign iconPlus sign icon
Fi is a publicly traded company; the company's stock symbol is FI.

What is Fi's official website and social media links?

Minus sign iconPlus sign icon
Fi's official website is tryfi.com and has social profiles on LinkedIn.

What is Fi's NAICS code?

Minus sign iconPlus sign icon
Fi's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Fi have currently?

Minus sign iconPlus sign icon
As of February 2026, Fi has approximately 543 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Cto / Co-Founder: L. K.Chief Financial Officer: G. W.Chief Dog Officer: T.. Explore Fi's employee directory with LeadIQ.

What industry does Fi belong to?

Minus sign iconPlus sign icon
Fi operates in the Technology, Information and Internet industry.

What technology does Fi use?

Minus sign iconPlus sign icon
Fi's tech stack includes AdobePower BICloudflare CDNAsanaLightboxPyTorchYouTubeOpenResty.

What is Fi's email format?

Minus sign iconPlus sign icon
Fi's email format typically follows the pattern of First@tryfi.com. Find more Fi email formats with LeadIQ.

When was Fi founded?

Minus sign iconPlus sign icon
Fi was founded in 2017.

Fi

Technology, Information and InternetNew York, United States501-1000 Employees

Welcome to Fi. 

We’re a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent.

The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S. Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi.

Join us in our pursuit of the “impossible,” which really means “let me find a way,” to redefine the future of dog ownership together.

Section iconCompany Overview

Headquarters
419 Lafayette Street 2nd Floor New York, New York 10003 United States
Website
tryfi.com
Stock Symbol
FI
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Fi's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Fi's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.