Community Banking Leader Fidelity Bank positions itself as the number one community bank with a strong emphasis on customer service, operating over 65 retail branches across Georgia and Northern/Central Florida. This commitment to personalized customer service can be leveraged to attract individuals seeking a more personal and relationship-focused banking experience.

Diversified Financial Services With offerings in mortgage lending, wealth management, SBA loans, commercial and construction lending, Fidelity Bank provides a comprehensive suite of financial services that can cater to diverse customer needs. This broad range of services presents cross-selling opportunities to offer additional products to existing customers.

Expansion Potential Fidelity Bank, backed by Fidelity Southern Corporation, boasts $3.8 billion in assets, indicating financial stability and potential for expansion. This financial strength can be an attractive proposition for businesses looking for a reliable banking partner for growth and investment opportunities.

Employee-Focused Brand As an Equal Opportunity Employer, Fidelity Bank prioritizes diversity and employee well-being. Businesses aligning with a similar employee-centric ethos can find synergies by partnering or banking with Fidelity, appealing to companies that value workforce inclusion and support.

Competitive Assessment Comparative to competitors like Heritage Bank, Sterling Bank, Unity Bank, and Keystone Bank, Fidelity Bank stands out for its sizeable employee base, revenue, and market presence. Leveraging this competitive positioning can help target customers or businesses looking for established financial institutions with a proven track record.