Crypto fundraising Fidelity Charitable has seen a recent surge in crypto donations, reporting 688 million in crypto gifts as of November 2024. This signals a growing interest in digital asset giving and presents a sales opportunity to offer crypto donation integration, custodial solutions, and education for donors and charities.

Largest grantmaker As the nation’s largest grantmaker with over 461,000 nonprofit grants totaling more than $118 billion, Fidelity Charitable represents a broad network of nonprofits and donors. This creates opportunities to offer expanded program services, impact reporting tools, and endorsed partner programs to nonprofits seeking greater visibility and support.

Donor-advised growth With hundreds of thousands of donor-advised funds and a long track record since 1991, there is ongoing demand for scalable giving solutions and advisory services. Sales opportunities include premium donor engagement platforms, API integrations for fund orchestration, or consulting packages for optimizing fund performance and grantmaking.

Technology stack The organization utilizes several tech tools (Qualtrics, YouTube, Google Search Console, Modernizr, Clicktale, etc.). There is room to offer marketing analytics, donor experience optimization, website optimization, and data privacy/compliance services tailored to nonprofit donors and fund programs.

Strategic partnerships Recent and historical initiatives (Art of Generosity NFT airdrop, expansion of impact investing pools, and recoverable grants) indicate openness to innovative fundraising channels and impact investing. This points to opportunities in strategic partnerships, NFT/philanthropy ventures, and new grantmaking programs that align with donor interests.