Insights

Strategic Partnerships Fidelity Life has been actively partnering with companies like InstaBrain and UnderwriteMe, showcasing a willingness to integrate innovative technologies to enhance their product offerings. Exploring collaboration opportunities with such tech-savvy partners could unlock new sales channels and attract a more digitally inclined customer base.

Market Recognition Being consistently recognized as one of America's Best Insurance Companies and holding an A- rating from AM Best bolsters Fidelity Life's credibility in the market. Leveraging these accolades in sales pitches can instill confidence in potential customers and differentiate the company from competitors.

New Product Launch Fidelity Life's recent launch of RAPIDecision Life One in partnership with Progressive demonstrates a proactive approach to catering to specific customer segments. Sales teams could explore targeting younger demographics aged 25 to 40 with this innovative one-year term life insurance policy to tap into an underserved market.

Executive Talent Acquisition The appointment of Bangera as the Executive Manager of Claims and Customer Solutions brings valuable expertise to Fidelity Life from her prior role at Asteron Life. Leveraging her experience to enhance customer service offerings and claims management processes could strengthen sales performance and customer satisfaction.

Digital Transformation Fidelity Life's utilization of advanced technologies like Google Optimize, Facebook Pixel, and PWA indicates a commitment to digital transformation. Highlighting the seamless digital experience offered to customers through these technologies in sales conversations can appeal to tech-savvy buyers seeking convenience and efficiency.

Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Facebook Pixel, Redis Object Cache, and more. Explore Fidelity Life's tech stack below.

  • Google Optimize
    A/B Testing
  • Facebook Pixel
    Analytics
  • Redis Object Cache
    Caching
  • Invoca
    Marketing Automation
  • Marketo
    Marketing Automation
  • PWA
    Miscellaneous
  • Trustpilot
    Online Review Management
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):
Fidelity Life Email FormatsExamplePercentage
First.Last@fidelitylife.comJohn.Doe@fidelitylife.com
91%
FLast@fidelitylife.comJDoe@fidelitylife.com
6%
First-Last@fidelitylife.comJohn-Doe@fidelitylife.com
1%
Last.First@fidelitylife.comDoe.John@fidelitylife.com
2%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

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Fidelity Life's main headquarters is located at 1350 E Touhy Ave Suite 205W Des Plaines, Illinois 60018 US. The company has employees across 5 continents, including North AmericaOceaniaAfrica.

What is Fidelity Life's official website and social media links?

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Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

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As of June 2025, Fidelity Life's annual revenue reached $75M.

What is Fidelity Life's SIC code NAICS code?

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Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524113 - Direct Life Insurance Carriers.

How many employees does Fidelity Life have currently?

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As of June 2025, Fidelity Life has approximately 201 employees across 5 continents, including North AmericaOceaniaAfrica. Key team members include Chief Administrative Officer (cao): J. B.Chief Marketing Officer: L. Z.Chief Actuary: M. C.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

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Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

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Fidelity Life's tech stack includes Google OptimizeFacebook PixelRedis Object CacheInvocaMarketoPWATrustpilotMicrosoft ASP.NET.

What is Fidelity Life's email format?

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Fidelity Life's email format typically follows the pattern of . Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

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Fidelity Life was founded in 1896.
Fidelity Life

Fidelity Life

InsuranceIllinois, United States201-500 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.

Section iconCompany Overview

Headquarters
1350 E Touhy Ave Suite 205W Des Plaines, Illinois 60018 US
SIC Code
6311 - Life Insurance
NAICS Code
524113 - Direct Life Insurance Carriers
Founded
1896
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Fidelity Life's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Fidelity Life's revenue is in the range of $50M$100M

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