Insights

Strong Market Presence Fidelity Life has established a long-standing reputation since 1896 with a focus on serving everyday families, and generates substantial revenue between 250 million and 500 million dollars, indicating a sizable customer base and market penetration that presents opportunities for cross-selling new insurance products or enhancing existing offerings.

Technological Innovation The company invests in advanced digital tools like real-time underwriting platforms, online application systems, and automation technologies, which can be leveraged to promote digital insurance solutions or upgrade sales platforms for streamlined customer engagement and faster policy issuance.

Recent Strategic Partnerships Fidelity Life has partnered with underwriters and technology providers to improve automation and customer solutions, suggesting a readiness to adopt innovative sales channels and innovative insurance products tailored to online and tech-savvy consumers.

Recognition and Ratings Being recognized as one of America’s Best Insurance Companies and maintaining high ratings from agencies like AM Best creates a strong trust factor, making it easier to pitch new products or services to existing clients and attract prospects who prioritize financial stability and reputable providers.

Growth in Digital Tools The launch of online tools like the LifeProtect Guide and ongoing development of E-App demonstrates a focus on digital customer acquisition, indicating opportunities to expand online marketing, targeted campaigns, and virtual consultation services to boost sales and customer engagement.

Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Cloudflare Web Optimizations, Facebook Pixel, and more. Explore Fidelity Life's tech stack below.

  • Google Optimize
    A/B Testing
  • Cloudflare Web Optimizations
    Analytics
  • Facebook Pixel
    Analytics
  • Invoca
    Marketing Automation
  • Marketo
    Marketing Automation
  • PyScript
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):
Fidelity Life Email FormatsExamplePercentage
First.Last@fidelitylife.comJohn.Doe@fidelitylife.com
91%
FLast@fidelitylife.comJDoe@fidelitylife.com
6%
First-Last@fidelitylife.comJohn-Doe@fidelitylife.com
2%
Last.First@fidelitylife.comDoe.John@fidelitylife.com
1%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

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Fidelity Life's main headquarters is located at 1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States. The company has employees across 4 continents, including North AmericaOceaniaAfrica.

What is Fidelity Life's official website and social media links?

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Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

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As of February 2026, Fidelity Life's annual revenue is estimated to be $70M.

What is Fidelity Life's SIC code NAICS code?

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Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Fidelity Life have currently?

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As of February 2026, Fidelity Life has approximately 164 employees across 4 continents, including North AmericaOceaniaAfrica. Key team members include Vice President Operations: J. A.Director Of Technology Operations: C. S.Strategic Partnership Account Director: K. M. G.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

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Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

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Fidelity Life's tech stack includes Google OptimizeCloudflare Web OptimizationsFacebook PixelInvocaMarketoPyScriptjQuery MobileMicrosoft ASP.NET.

What is Fidelity Life's email format?

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Fidelity Life's email format typically follows the pattern of First.Last@fidelitylife.com. Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

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Fidelity Life was founded in 1896.

Fidelity Life

InsuranceIllinois, United States51-200 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.

Section iconCompany Overview

Headquarters
1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States
SIC Code
6311 - Life Insurance
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1896
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

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