Insights

Market Accessibility Fidelity Life focuses on making life insurance more accessible and affordable for everyday families, indicating opportunities to promote tailored insurance solutions that cater to cost-sensitive and broad demographics seeking simplicity and value.

Digital Innovation Recent development of online tools like the LifeProtect Guide and integration with automation technologies such as InstaBrain and UnderwriteMe demonstrate the company's commitment to digital transformation, offering prospects for selling advanced insurtech solutions and digital marketing services.

Partnership Expansion Strategic alliances with companies like eFinancial, Westpac NZ, and UnderwriteMe highlight opportunities for offering collaborative financial products, cross-promoting services, and expanding the insurer’s distribution channels across markets.

Security & Trust Fidelity Life’s recent data security investigation underscores the importance of enhanced cybersecurity measures, suggesting potential for selling cybersecurity solutions and trust-building initiatives to strengthen customer confidence.

Growth Potential With an impressive revenue range of 250 to 500 million dollars and recognition as one of America's Best Insurance Companies, there are significant opportunities to position premium insurance and value-added services to mid-market and growing consumer segments.

Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Cloudflare Web Optimizations, Facebook Pixel, and more. Explore Fidelity Life's tech stack below.

  • Google Optimize
    A/B Testing
  • Cloudflare Web Optimizations
    Analytics
  • Facebook Pixel
    Analytics
  • Invoca
    Marketing Automation
  • Marketo
    Marketing Automation
  • PyScript
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):
Fidelity Life Email FormatsExamplePercentage
First.Last@fidelitylife.comJohn.Doe@fidelitylife.com
91%
FLast@fidelitylife.comJDoe@fidelitylife.com
6%
First-Last@fidelitylife.comJohn-Doe@fidelitylife.com
2%
Last.First@fidelitylife.comDoe.John@fidelitylife.com
1%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

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Fidelity Life's main headquarters is located at 1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States. The company has employees across 5 continents, including North AmericaAfricaOceania.

What is Fidelity Life's official website and social media links?

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Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

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As of March 2026, Fidelity Life's annual revenue is estimated to be $70M.

What is Fidelity Life's SIC code NAICS code?

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Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Fidelity Life have currently?

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As of March 2026, Fidelity Life has approximately 167 employees across 5 continents, including North AmericaAfricaOceania. Key team members include Vice President Operations: J. A.Director Of Technology Operations: C. S.Strategic Partnership Account Director: K. M. G.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

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Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

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Fidelity Life's tech stack includes Google OptimizeCloudflare Web OptimizationsFacebook PixelInvocaMarketoPyScriptjQuery MobileMicrosoft ASP.NET.

What is Fidelity Life's email format?

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Fidelity Life's email format typically follows the pattern of First.Last@fidelitylife.com. Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

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Fidelity Life was founded in 1896.

Fidelity Life

InsuranceIllinois, United States51-200 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.

Section iconCompany Overview

Headquarters
1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States
SIC Code
6311 - Life Insurance
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1896
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

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