Insights

Strong Market Presence Fidelity Life has established a long-standing presence in the insurance industry since 1896, serving a broad customer base with a focus on making life insurance accessible and affordable for everyday families. This historical stability indicates a reliable customer base and potential for expanding premium offerings.

Technological Innovation Recent investments in digital tools such as the LifeProtect Guide online application, E-App development, and real-time underwriting platforms demonstrate Fidelity Life’s commitment to streamlining customer experience and operational efficiency, opening opportunities for technology partnerships and digital distribution channels.

Recognition and Ratings The company has received notable industry recognition, including being named among America's Best Insurance Companies for three consecutive years and holding an A- rating from AM Best. These accolades enhance its credibility and can facilitate trust-building efforts with potential clients and agents.

Strategic Partnerships Fidelity Life’s collaboration with fintech and insurtech firms like UnderwriteMe and InstaBrain highlights a focus on automating underwriting processes and improving decision-making, suggesting an openness to innovative solutions that improve underwriting efficiency and customer engagement.

Growth and Expansion The launch of new online tools and recent leadership hires signal ongoing growth initiatives and a focus on expanding market reach, particularly in digital spaces and international markets such as New Zealand, providing opportunities for sales teams to align with their expansion strategies.

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Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Cloudflare Web Optimizations, Facebook Pixel, and more. Explore Fidelity Life's tech stack below.

Google Optimize
A/B Testing
Cloudflare Web Optimizations
Analytics
Facebook Pixel
Analytics
Invoca
Marketing Automation
Marketo
Marketing Automation
PyScript
Miscellaneous
jQuery Mobile
Mobile Frameworks
Microsoft ASP.NET
Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):

Fidelity Life Email Formats	Example	Percentage
First.Last@fidelitylife.com	John.Doe@fidelitylife.com	91%
FLast@fidelitylife.com	JDoe@fidelitylife.com	6%
First-Last@fidelitylife.com	John-Doe@fidelitylife.com	1%
Last.First@fidelitylife.com	Doe.John@fidelitylife.com	2%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

Fidelity Life's main headquarters is located at 1350 East Touhy Avenue, Suite 205w. The company has employees across 4 continents, including North AmericaOceaniaAfrica.

What is Fidelity Life's official website and social media links?

Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

As of December 2025, Fidelity Life's annual revenue is estimated to be $70M.

What is Fidelity Life's SIC code NAICS code?

Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Fidelity Life have currently?

As of December 2025, Fidelity Life has approximately 201 employees across 4 continents, including North AmericaOceaniaAfrica. Key team members include Vice President Operations: J. A.Director Of Technology Operations: C. S.Strategic Partnership Account Director: K. M. G.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

Fidelity Life's tech stack includes Google OptimizeCloudflare Web OptimizationsFacebook PixelInvocaMarketoPyScriptjQuery MobileMicrosoft ASP.NET.

What is Fidelity Life's email format?

Fidelity Life's email format typically follows the pattern of First.Last@fidelitylife.com. Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

Fidelity Life was founded in 1896.

Fidelity Life

Q: What is Fidelity Life's official website and social media links?

Fidelity Life's official website is fidelitylife.com. Fidelity Life has social profiles on LinkedIn.

Q: How many employees does Fidelity Life have currently?

Fidelity Life has approximately 201 employees.

Q: What technology does Fidelity Life use?

Fidelity Life's tech stack includes Google AdSense, Microsoft ASP.NET, Ahrefs, Visual Website Optimizer, jQuery.

InsuranceIllinois, United States201-500 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.