Insights

Innovation in Digital Tools Fidelity Life is actively developing and integrating advanced digital solutions such as the E-App online application and the LifeProtect Guide tool, demonstrating a focus on digital transformation to improve customer experience and operational efficiency, presenting opportunities for technology providers and digital service partners.

Recognition and Stability Being recognized as one of America's Best Insurance Companies for three consecutive years and holding an A- rating from AM Best highlights the company's strong reputation and financial stability, making it a reliable partner for collaborative ventures and joint product offerings.

Strategic Partnerships Fidelity Life's collaborations with UnderwriteMe and InstaBrain for underwriting automation and real-time decision-making underscore their commitment to leveraging innovative insurtech solutions, opening avenues for sales of cutting-edge underwriting platforms and customer engagement tools.

Market Expansion Initiatives Recent launches like the LifeProtect Guide in New Zealand indicate the company's ongoing efforts to expand geographically and diversify its product offerings, which could be supported by regional marketing, localized digital solutions, or distribution channels.

Focus on Accessibility With a mission to make life insurance simple, accessible, and affordable for everyday families and a partnership model that emphasizes consumer-centric solutions, there are significant sales opportunities in automation, customer onboarding, and digital engagement tools designed to improve accessibility and conversion rates.

Similar companies to Fidelity Life

Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Cloudflare Web Optimizations, Facebook Pixel, and more. Explore Fidelity Life's tech stack below.

Google Optimize
A/B Testing
Cloudflare Web Optimizations
Analytics
Facebook Pixel
Analytics
Invoca
Marketing Automation
Marketo
Marketing Automation
PyScript
Miscellaneous
jQuery Mobile
Mobile Frameworks
Microsoft ASP.NET
Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):

Fidelity Life Email Formats	Example	Percentage
First.Last@fidelitylife.com	John.Doe@fidelitylife.com	91%
FLast@fidelitylife.com	JDoe@fidelitylife.com	6%
First-Last@fidelitylife.com	John-Doe@fidelitylife.com	1%
Last.First@fidelitylife.com	Doe.John@fidelitylife.com	2%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

Fidelity Life's main headquarters is located at 1350 E Touhy Ave, Suite 205W Des Plaines, Illinois 60018, US. The company has employees across 4 continents, including North AmericaOceaniaAfrica.

What is Fidelity Life's official website and social media links?

Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

As of October 2025, Fidelity Life's annual revenue is estimated to be $70M.

What is Fidelity Life's SIC code NAICS code?

Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Fidelity Life have currently?

As of October 2025, Fidelity Life has approximately 201 employees across 4 continents, including North AmericaOceaniaAfrica. Key team members include Vice President Operations: J. A.Director Of Technology Operations: C. S.Strategic Partnership Account Director: K. M. G.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

Fidelity Life's tech stack includes Google OptimizeCloudflare Web OptimizationsFacebook PixelInvocaMarketoPyScriptjQuery MobileMicrosoft ASP.NET.

What is Fidelity Life's email format?

Fidelity Life's email format typically follows the pattern of First.Last@fidelitylife.com. Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

Fidelity Life was founded in 1896.

Fidelity Life

InsuranceUnited States201-500 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.