Insights

Digital Engagement Enhancement Fidelity Life's recent investments in developing online tools like the LifeProtect Guide and the E-App automation platform indicate a strong focus on digital customer engagement. This presents an opportunity to offer complementary insurtech solutions that further streamline the application process and enhance user experience, appealing to their tech-driven approach.

Security and Compliance Needs With the recent investigation into a potential data security incident, Fidelity Life is likely prioritizing strengthened cybersecurity measures. Providing advanced security solutions and compliance consulting services could address their evolving needs for protecting sensitive customer data.

Operational Efficiency Improvements Fidelity Life's collaborations with insurtech partners like InstaBrain and UnderwriteMe suggest an openness to automation and real-time underwriting. Sales opportunities exist in offering innovative AI, underwriting, and claims management technologies that can further reduce processing times and operational costs.

Market Expansion Strategy Recent launches in New Zealand and partnerships indicate growth beyond the US market. Tailored products and localized tech solutions could facilitate their international expansion efforts, providing a pipeline for insurtech or financial services that support cross-border operations.

Customer-Centric Solutions Fidelity Life's emphasis on making life insurance more accessible and affordable aligns well with customer engagement platforms and personalized product solutions. Opportunities exist in delivering customer analytics, loyalty programs, and targeted marketing tools to deepen client relationships and expand sales channels.

Fidelity Life Tech Stack

Fidelity Life uses 8 technology products and services including Google Optimize, Cloudflare Web Optimizations, Facebook Pixel, and more. Explore Fidelity Life's tech stack below.

  • Google Optimize
    A/B Testing
  • Cloudflare Web Optimizations
    Analytics
  • Facebook Pixel
    Analytics
  • Invoca
    Marketing Automation
  • Marketo
    Marketing Automation
  • PyScript
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Fidelity Life's Email Address Formats

Fidelity Life uses at least 1 format(s):
Fidelity Life Email FormatsExamplePercentage
First.Last@fidelitylife.comJohn.Doe@fidelitylife.com
91%
FLast@fidelitylife.comJDoe@fidelitylife.com
6%
First-Last@fidelitylife.comJohn-Doe@fidelitylife.com
2%
Last.First@fidelitylife.comDoe.John@fidelitylife.com
1%

Frequently Asked Questions

Where is Fidelity Life's headquarters located?

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Fidelity Life's main headquarters is located at 1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States. The company has employees across 5 continents, including North AmericaAfricaOceania.

What is Fidelity Life's official website and social media links?

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Fidelity Life's official website is fidelitylife.com and has social profiles on LinkedIn.

How much revenue does Fidelity Life generate?

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As of April 2026, Fidelity Life's annual revenue is estimated to be $70M.

What is Fidelity Life's SIC code NAICS code?

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Fidelity Life's SIC code is 6311 - Life Insurance NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Fidelity Life have currently?

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As of April 2026, Fidelity Life has approximately 165 employees across 5 continents, including North AmericaAfricaOceania. Key team members include Vice President Operations: J. A.Director Of Technology Operations: C. S.Strategic Partnership Account Director: K. M. G.. Explore Fidelity Life's employee directory with LeadIQ.

What industry does Fidelity Life belong to?

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Fidelity Life operates in the Insurance industry.

What technology does Fidelity Life use?

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Fidelity Life's tech stack includes Google OptimizeCloudflare Web OptimizationsFacebook PixelInvocaMarketoPyScriptjQuery MobileMicrosoft ASP.NET.

What is Fidelity Life's email format?

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Fidelity Life's email format typically follows the pattern of First.Last@fidelitylife.com. Find more Fidelity Life email formats with LeadIQ.

When was Fidelity Life founded?

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Fidelity Life was founded in 1896.

Fidelity Life

InsuranceIllinois, United States51-200 Employees

Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. 

We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. 

For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.

Section iconCompany Overview

Headquarters
1350 East Touhy Avenue Suite 205w Des Plaines, Illinois United States
SIC Code
6311 - Life Insurance
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1896
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Fidelity Life's revenue is estimated to be in the range of $250M$500M

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