Online Booking Growth Fieldstone Farm's Wix-based site and analytics setup offer a strong foundation to boost direct bookings for lessons, training, and boarding by implementing a full-featured online scheduling system and member portal. Add e-commerce for gear and apparel and tie it to marketing campaigns using GA insights to increase conversion and cross-sell.

Marketing Analytics With Google Analytics in place, there is an opportunity to advance attribution, install goals and funnels, and run targeted campaigns (local ads, social, and instructor promotions) to grow inquiries and retention. Build audience segments around lessons, boarding packages, and events to tailor messaging.

Events Partnerships As Central Minnesota’s premier center, Fieldstone Farm can monetize clinics, guest trainers, and horse shows by partnering with brands and sponsors. Create recurring revenue from event spaces, sponsorships, and vendor booths; leverage facilities for workshops and summer camps.

Supplier Partnerships Boarding and training facilities usually require stable supplies and equipment; propose wholesale partnerships with tack, feed, and barn supply brands, with bundled packages for boarding clients and loyalty rewards to drive repeat purchases.

Tech Modernization While the current stack shows modern web tech, there is room to streamline operations with a cloud-based CRM, interlinked booking, and financial systems; offer IT services or SaaS tools to optimize scheduling, client communication, and back-office efficiency.